售后完备的霸屏推广靠谱吗？谷歌广告竞价推广与亚马逊品牌要求全解析
售后完备的霸屏推广靠谱吗？谷歌广告竞价推广与亚马逊品牌要求全解析
Is Comprehensive After-Sales Dominant Promotion Reliable? A Complete Guide to Google Ads Bidding and Amazon Brand Requirements
亚马逊品牌(Brand)要求解析 | Amazon Brand Requirements Analysis
许多卖家在运营过程中都会遇到品牌相关的问题："是否需要注册自己的品牌？"实际上，亚马逊并非所有类目都强制要求品牌注册，这仅针对部分特定类目。
Many sellers encounter brand-related issues during operation: "Do I need to register my own brand?" In fact, Amazon does not require brand registration for all categories, this only applies to certain specific categories.
无品牌商品上传解决方案 | Solutions for Listing Non-Branded Products
对于没有品牌要求的类目，您可以使用以下替代方案：
- No brand
- N/A
- N/B, N/C, N/D
- generic
For categories without brand requirements, you can use the following alternatives:
- No brand
- N/A
- N/B, N/C, N/D
- generic
常见错误代码5665解决方案 | Solution for Error Code 5665
当您遇到错误代码"5665"时，通常是因为Brand字段问题 - 您填写的不是注册商标。解决方案是在商标字段填写"N/A"。如果仍然报错，可以尝试使用：
When you encounter error code "5665", it's usually due to the Brand field - what you filled in is not a registered trademark. The solution is to enter "N/A" in the trademark field. If the error persists, you can try:
- Generic Brands
- Generic
- NO Brand
商标白名单申请指南 | Trademark Whitelist Application Guide
部分卖家会申请商标白名单以便后期使用，虽然这实际上没有任何法律保护力度。如需申请白名单，您可以在卖家后台开case咨询客服，他们会提供所需资料清单。
Some sellers apply for trademark whitelist for future use, although this actually provides no legal protection. If you need to apply for a whitelist, you can open a case in the seller backend to consult customer service, they will provide the required documentation list.
谷歌广告竞价推广策略 | Google Ads Bidding Strategies
对于想要进行谷歌广告竞价推广的卖家，建议：
- 进行充分的关键词调研
- 设置合理的每日预算
- 使用智能竞价策略
- 持续优化广告质量得分
For sellers who want to do Google Ads bidding promotion, it is recommended to:
- Conduct thorough keyword research
- Set reasonable daily budgets
- Use smart bidding strategies
- Continuously optimize ad quality scores
来源：跨境达人丹 | Source: Cross-border Expert Dan
以上内容属作者个人观点，不代表雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。
The above content represents the author's personal views and does not represent the position of Cifnews! This article is reprinted with the authorization of the original author, and reproduction requires the consent of the original author.
