桐城SEO推广公司认可的亚马逊运营技巧与谷歌竞价推广策略
亚马逊运营技巧总结：今天我们将分享亚马逊平台的关键销售策略，涵盖新品推广、广告投放、review积累、关键词优化等核心环节。
Summary of Amazon Operation Tips: Today we'll share key sales strategies on Amazon platform, covering new product promotion, ad placement, review accumulation, keyword optimization and other core aspects.
一、首页排名技巧
1. Homepage Ranking Techniques
在做CPC广告时，转化率越高的词排名提升越快。可以通过让刷单人员点击目标关键词广告来提高转化率，从而快速提升排名。
When running CPC ads, keywords with higher conversion rates rank up faster. You can ask reviewers to click on target keyword ads to improve conversion rates and quickly boost rankings.
二、广告位置策略
2. Ad Placement Strategies
亚马逊广告以转化为王，转化率越高的广告权重越高。单纯点击广告而不成交只会降低广告质量。
Amazon ads prioritize conversion - ads with higher conversion rates get more weight. Just clicking ads without actual sales will only reduce ad quality.
三、广告打法分类
3. Types of Ad Strategies
亚马逊广告主要分为两种：
1. 通过广告提升关键词自然排名
2. 专注转化率的小词策略（二级三级词）
Amazon ads mainly fall into two categories:
1. Improve natural keyword ranking through ads
2. Small-word strategy focusing on conversion (secondary/tertiary keywords)
四、谷歌竞价推广类型
4. Types of Google Bidding
谷歌竞价推广主要有以下几种方式：
- 搜索广告(Search Ads)
- 展示广告(Display Ads)
- 购物广告(Shopping Ads)
- 视频广告(Video Ads)
- 应用广告(App Ads)
Main types of Google bidding include:
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- App Ads
五、Review权重管理
5. Review Weight Management
带图片视频的review权重更高，首页展示高质量review能提升转化率并抵御差评影响。
Reviews with pictures/videos carry more weight. Displaying high-quality reviews on the first page can improve conversion and resist negative reviews.
六、打击跟卖策略
6. Strategies Against Copycat Sellers
针对FBM跟卖可使用测试单+AtoZ投诉，FBA跟卖则可举报质量问题或假货。
For FBM copycats, use test orders + AtoZ complaints. For FBA copycats, report quality issues or counterfeit products.
七、权重分类
7. Types of Weight
权重分为关键词权重和listing整体权重。当listing销量达到500+（热门品1000+）时，整体权重会显著提升。
Weight is divided into keyword weight and overall listing weight. When listing sales reach 500+ (1000+ for hot products), overall weight improves significantly.
