谷歌搜索留痕技术助力外贸推广：速览TikTok Shop扩张与亚马逊新策
在当今数字营销时代，速度第一是外贸推广的核心准则。无论是通过SEO优化提升自然排名，还是利用谷歌推广竞价（Google Ads）获取即时流量，高效精准的策略都至关重要。而先进的谷歌搜索留痕技术，通过优化在线足迹与关联信号，能有效增强品牌在搜索引擎中的可见性与权威性，为整合营销奠定坚实基础。近期，跨境电商平台动作频频，为外贸人提供了新的流量与销售渠道洞察。
In today's digital marketing era, speed first is the core principle of foreign trade promotion. Whether it's improving organic rankings through SEO optimization or acquiring immediate traffic via Google promotion bidding (Google Ads), efficient and precise strategies are crucial. Advanced Google search trace technology, by optimizing online footprints and association signals, can effectively enhance a brand's visibility and authority in search engines, laying a solid foundation for integrated marketing. Recently, cross-border e-commerce platforms have been frequently active, providing new insights into traffic and sales channels for foreign trade professionals.
TikTok Shop全球布局加速，开拓新兴市场
TikTok Shop Accelerates Global Layout, Exploring Emerging Markets
11月21日，TikTok Shop商城正式在越南上线。商城承诺100%正品，并提供免费配送、15天免费退货等服务，涵盖了美妆、时尚、电子等多个品类。平台为入驻品牌推出了“品牌日”等活动，提供免运费和独家曝光套餐，旨在提升品牌流量与销售转化。这一举措标志着TikTok Shop在东南亚市场的进一步深化。据Momentum Works预测，尽管印尼业务受阻，但2023年TikTok Shop在东南亚电商市场的份额预计仍将升至13.9%，其GMV已超1500万美元目标，显示出强大的增长韧性。
On November 21, the TikTok Shop mall officially launched in Vietnam. The mall promises 100% genuine products and offers services like free delivery and 15-day free returns, covering multiple categories such as beauty, fashion, and electronics. The platform has launched activities like "Brand Day" for入驻 brands, providing free shipping and exclusive exposure packages aimed at increasing brand traffic and sales conversion. This move marks a further deepening of TikTok Shop in the Southeast Asian market. According to Momentum Works' forecast, despite setbacks in Indonesia, TikTok Shop's share of the Southeast Asian e-commerce market in 2023 is still expected to rise to 13.9%, with its GMV already exceeding the $15 million target, demonstrating strong growth resilience.
与此同时，快时尚巨头Zara宣布入驻TikTok Shop英国站。用户将可以直接在TikTok应用内购买Zara的女装、童装及男装系列精选商品。这种通过视频直接标记商品的购物模式，极大地缩短了消费路径，创造了沉浸式的社交购物体验。这为品牌通过社交电商触达海外年轻消费者提供了范本。
Meanwhile, fast-fashion giant Zara announced its入驻 into TikTok Shop's UK station. Users will be able to directly purchase selected items from Zara's women's, children's, and men's collections within the TikTok app. This shopping model, which directly tags products in videos, greatly shortens the consumption path and creates an immersive social shopping experience. This provides a template for brands to reach overseas young consumers through social commerce.
亚马逊推出重磅计划与工具，赋能卖家增长
Amazon Launches Major Plans and Tools to Empower Seller Growth
亚马逊于11月24日启动了中东站“万店启航”计划，目标是在未来三年内，每年支持超过一万家中国卖家入驻其中东站点。配套的“中东站新卖家三步走”举措，将为卖家提供从入驻、合规到选品、品牌的全链路支持，帮助卖家把握中东电商市场的快速增长机遇。这为中国外贸企业开辟了新的重要渠道。
Amazon launched the "Ten Thousand Stores Sailing" plan for its Middle East station on November 24, aiming to support over ten thousand Chinese sellers in入驻 its Middle East站点 each year for the next three years. The accompanying "Three Steps for New Sellers in the Middle East Station" initiative will provide sellers with full-chain support from 入驻 and compliance to product selection and branding, helping sellers seize the rapid growth opportunities in the Middle East e-commerce market. This opens up a new and important channel for Chinese foreign trade enterprises.
此外，亚马逊全站点重新推出了“B2B商品机会”功能。该功能通过分析客户购买趋势、对新产品和数量折扣的需求以及销售历史等信号，为卖家推荐需求量大的商品，帮助卖家更精准地定位B2B客户群体，优化选品策略，从而提升销售表现。结合有效的谷歌搜索留痕技术进行外部引流和品牌建设，与平台内部工具形成合力，能最大化销售潜力。
Furthermore, Amazon has relaunched the "B2B Product Opportunities" feature across all its sites. This feature recommends products with high demand to sellers by analyzing signals such as customer purchase trends, demand for new products and quantity discounts, and sales history. It helps sellers more accurately target B2B customer groups and optimize product selection strategies, thereby enhancing sales performance. Combining effective Google search trace technology for external traffic引流 and brand building, working in tandem with the platform's internal tools, can maximize sales potential.
总结与建议：对于外贸企业而言，在追求速度第一的推广时，需采用多元化渠道策略。一方面，利用谷歌搜索留痕技术及SEO/竞价广告构建稳固的搜索引擎影响力；另一方面，积极布局如TikTok Shop、亚马逊等快速增长的电商平台，抓住平台红利期。关注平台新功能（如TikTok的视频购物、亚马逊的B2B机会发现），并确保品牌信息在各渠道保持一致性，通过多渠道整合营销，方能在外贸推广中赢得先机。
Summary and Suggestions: For foreign trade enterprises, when pursuing speed-first promotion, a diversified channel strategy is necessary. On one hand, utilize Google search trace technology and SEO/bidding ads to build solid search engine influence; on the other hand, actively deploy on rapidly growing e-commerce platforms like TikTok Shop and Amazon to capture platform红利 periods. Pay attention to new platform features (such as TikTok's video shopping, Amazon's B2B opportunity discovery) and ensure brand message consistency across all channels. Through multi-channel integrated marketing, one can gain a competitive edge in foreign trade promotion.
