累积获客10万人以上的SEO推广公司分享:7个粗暴有效的YouTube营销策略
能够带来客户的就是好策略。近年来,视频营销的受欢迎程度迅速提高,因为它能够比其他营销渠道更好地吸引客户。
What brings customers is a good strategy. In recent years, video marketing has rapidly gained popularity as it engages customers better than other marketing channels.
因为使用视频营销的频率增加,争取客户时间及关注的竞争非常激烈,每天都有数以百万计的视频被发布,所有这些视频都在想方设法吸引用户的关注。
With the increasing frequency of video marketing usage, competition for customer attention is fierce. Millions of videos are published daily, all vying for user engagement.
7种简单策略提升YouTube视频点击率
7 Simple Strategies to Boost YouTube Click-Through Rates
1. 短视频得到的观看次数更多
视频的长短是否决定了用户的参与度?要回答这个问题,可以想想你每次打开YouTube,搜索某一个主题时做的第一件事,我才你肯定会看下视频的时长,然后选择一个相对较短的视频。
1. Shorter videos get the most views
Does video length determine user engagement? To answer this, think about what you do first when searching YouTube - you likely check the duration and choose a relatively short video.
2. 在YouTube上使用基本的SEO和营销原则
营销人员通常学会的第一件事情就是搜索引擎优化(SEO)。这是通过自然搜索流量提高质量和数量的能力。
2. Employ basic SEO and marketing principles on YouTube
The first thing marketers learn is Search Engine Optimization (SEO) - the ability to improve quality and quantity through organic search traffic.
3. 积极引导用户评论,分享和点赞
产品推动是需要你和用户一起完成的。因为研究表明,某一个视频被分享或点赞,评论的次数越多,那么吸引新用户参与的概率就越高。
3. Actively encourage views to comment, share and like
Product promotion requires collaboration with users. Studies show videos with more shares, likes and comments have higher probabilities of attracting new users.
4. 及时回应用户行为
调查表明,用户对于自己的评论回复非常重视。永远需要记住的一点是,只要用户对你的视频做出反应,这都是他们的一次互动。
4. Respond to viewer behavior promptly
Research shows users highly value comment responses. Remember, any reaction to your video represents valuable user engagement.
5. 持续创建并发布优质内容
如果没有供用户参与的内容,那么你的主页对你而言毫无用处。就像内容营销人员必须定期生成高质量的内容以获取利益一样。
5. Consistently create and post quality content
Without engaging content, your channel is useless. Like content marketers must regularly produce quality material to gain benefits.
6. 利用注释和CTA行为来引导用户行为
虽然鼓励用户点击和分享您的视频会增加参与度,但这并不足以获得Youtube营销的全部好处。
6. Utilize annotations and CTAs to direct viewer behavior
While encouraging clicks and shares boosts engagement, this alone doesn't capture YouTube marketing's full benefits.
7. 使用YouTube分析来优化您的视频营销策略
YouTube提供了大量有关视频和频道效果的实用数据。数据全部在频道内部,这意味着你不需要用外部软件就可以了解你的用户。
7. Use YouTube analytics to optimize video marketing
YouTube provides extensive data about video and channel performance - all within your channel, eliminating need for external software.
总结:耐心加上战略等于更高的参与度
Conclusion: Patience plus strategy equals higher engagement
与其他营销渠道一样,YouTube上的成功来自那些在较长时间内不断付出努力的人。如果你刚开始创建Youtube频道,不要指望参与度有很大提升。
Like other marketing channels, YouTube success comes to those who consistently put in effort over time. If you're just starting a channel, don't expect immediate engagement spikes.
喜人的结果可能需要几个月才能出现,尝试有效地使用这七种策略,让你的用户更多,曝光度更高,业务更好。
Encouraging results may take months to appear. Effectively implementing these seven strategies will grow your audience, increase exposure, and improve business.