亚马逊价格战再升级：历史价格查询功能如何影响卖家策略？
跨境热点：亚马逊近日推出Rufus AI购物助手的重大更新，新增30天价格历史查询功能和"价格无竞争力"标签，这将对平台卖家产生深远影响。
Cross-border Hot Topic: Amazon recently launched major updates to its Rufus AI shopping assistant, adding 30-day price history tracking and "Not Competitively Priced" labels, which will have profound impacts on platform sellers.
新功能解析 | New Features Analysis
亚马逊此次更新包含三大核心功能：
- 价格历史折线图（30天）
- "价格无竞争力"警示标签
- "相关商品促销"推荐栏目
Amazon's update includes three core features:
- Price history chart (30 days)
- "Not Competitively Priced" warning labels
- "Shop Deals on Related Items" recommendation section
对卖家的四大影响 | Four Major Impacts on Sellers
1. 利润空间压缩
消费者现在可以轻松识别"虚假折扣"，迫使卖家采用更透明的定价策略。
1. Profit Margin Compression
Consumers can now easily identify "fake discounts", forcing sellers to adopt more transparent pricing strategies.
2. 价格战加剧
"价格无竞争力"标签将直接导致转化率下降，卖家被迫参与更激烈的价格竞争。
2. Intensified Price Wars
The "Not Competitively Priced" label will directly lead to lower conversion rates, forcing sellers into more intense price competition.
应对策略 | Coping Strategies
差异化竞争：通过品牌故事、产品创新和优质服务建立竞争优势。
Differentiated Competition: Build competitive advantages through brand storytelling, product innovation and premium services.
数据驱动定价：利用市场分析工具制定科学的价格策略，避免盲目降价。
Data-Driven Pricing: Use market analysis tools to develop scientific pricing strategies and avoid blind price cuts.
多渠道布局：考虑建立独立站，降低对单一平台的依赖。
Multi-Channel Strategy: Consider building independent websites to reduce reliance on single platforms.
SEO提示：本文优化了"亚马逊价格战"、"历史价格查询"等关键词，提高了搜索引擎可见度。
SEO Tip: This article optimizes keywords like "Amazon price war" and "historical price tracking" to improve search engine visibility.
