公认的新手入驻跨境电商平台：谷歌竞价推广优化技巧与选品攻略

公认的新手入驻跨境电商平台：谷歌竞价推广优化技巧与选品攻略

Best Practices for New Sellers on Cross-Border E-commerce Platforms: Google Ads Optimization and Product Selection Strategies

跨境爆品共同的底层逻辑是什么？

What's the Common Logic Behind Best-Selling Cross-Border Products?

选择合适的商品对于独立站业务的成功至关重要，但如何判断所选择的商品是否具有成为“爆品”的潜力呢？实际上，每个热销商品的背后都有着一些共同的特征。

Choosing the right products is crucial for the success of your independent store. But how do you determine if a product has the potential to become a "hot seller"? In fact, every best-selling product shares some common characteristics.

通过研究市面上的各大热门商品，我们总结了以下几个特点。如果你的商品具备这些特征，那么有可能成为一个热销商品。

By analyzing popular products in the market, we've summarized the following key features. If your product possesses these characteristics, it has strong potential to become a best-seller.

01 定价合理 | 01 Reasonable Pricing

冲动购买就是指一个人在没有提前打算的情况下，临时决定购买某样东西的行为。在销售爆款商品时，让消费者能够轻松愉快地购买你的东西会更有帮助。

Impulse buying refers to when someone makes an unplanned purchase decision. When selling hot products, making the purchase process easy and enjoyable for consumers is crucial.

02 稀缺性 | 02 Scarcity

你需要找到那些在普通实体店里买不到的产品。如果超市就能买到，那为什么消费者又要在网上购买，拉长等待时间呢？

You need to find products that aren't available in regular physical stores. If consumers can buy them in supermarkets, why would they wait longer to purchase online?

03 复购率 | 03 Repeat Purchase Rate

独立站的推广成本较高，爆品一般复购周期不会太短或太长。简单地说，你的产品是不是让人买过一次就再也不想买了。

With high promotion costs for independent stores, best-sellers usually have moderate repurchase cycles. Simply put, you don't want products that customers never want to buy again after one purchase.

04 复杂程度 | 04 Product Complexity

产品越复杂，功能越多样化，想要让消费者满意就越难。只要其中有一个功能出现问题，消费者就很有可能会发起退货退款。

The more complex a product is with multiple features, the harder it is to satisfy customers. If any single feature has issues, customers are likely to request returns.

05 解决问题 | 05 Problem-Solving

人们也被那些可以让他们的生活更轻松的产品所吸引。它可以是任何东西，从跟踪您的饮水量并帮助您保持健康的水瓶到符合航空公司规定的旅行包等等。

People are attracted to products that make their lives easier. This could be anything from a water bottle that tracks intake to airline-compliant travel bags.

06 竞争程度 | 06 Competition Level

每个品类在不同市场，竞争程度是不同的。如果你选择的品类，在你选择的目标市场中，竞争非常激烈，那就不建议选择。

Competition levels vary across markets for different product categories. If your chosen category is highly competitive in your target market, it's better to avoid it.

在选好商品之后，你可以通过独立站合作的供应商平台找到货源，并轻松地将商品一键上架到独立站，从而开启海外销售之旅。

After selecting products, you can find suppliers through your independent store's partner platforms and easily list products with one click, starting your overseas sales journey.