Shopify独立站物流方式详解:从自发货到海外仓全攻略
跨境电商独立站Shopify平台,是能够帮助卖家建立跨境电商购物网站的综合服务平台,也是目前中国卖家使用最多的建站平台。那么通过这类平台搭建的电商网站,如果需要发货到国外,可以选择的物流方式有哪些呢?
Cross-border e-commerce platform Shopify is a comprehensive service platform that helps merchants establish cross-border e-commerce shopping websites. It's currently the most popular website building platform among Chinese sellers. For websites built on this platform, what logistics options are available for shipping products overseas?
一、斑马ERP:Shopify卖家的得力助手
1. Zebra ERP: The Powerful Assistant for Shopify Sellers
斑马ERP长期占据Shopify应用市场第一名,是专门为独立站卖家而开发的ERP。斑马ERP与Shopify进行了较深的对接:
Zebra ERP has long ranked first in the Shopify App Market. It's an ERP specifically developed for independent station sellers, with deep integration with Shopify:
产品刊登:可从1688、淘宝、天猫等平台采集产品资料,系统自动翻译,批量修图,批量刊登到shopify。
Product Listing: Collect product information from platforms like 1688, Taobao, Tmall, automatically translate, batch edit images, and list products on Shopify in bulk.
订单处理:集中处理各shopify站点订单,自动审核订单,智能推荐物流方式,自动打印面单。
Order Processing: Centralize order processing from multiple Shopify stores, automatically review orders, intelligently recommend logistics methods, and automatically print labels.
二、Shopify物流方式详解
2. Detailed Explanation of Shopify Logistics Methods
1. 自发货物流
1. Self-Fulfillment Logistics
适合shopify独立站卖家前期发货使用。在网站搭建好前期,由于站内流量、单量不多,这个时候如果贸然选择海外仓模式,会承担租金、管理费、货压资金等资金压力。
Suitable for Shopify independent station sellers in the early stages. In the initial phase of website setup, when traffic and order volume are low, choosing overseas warehousing would incur costs like rent, management fees, and inventory capital pressure.
主要物流渠道:
Main Logistics Channels:
- 邮政系列:E邮宝、挂号小包、平邮小包、国际EMS
- Postal Services: ePacket, registered small packet, ordinary small packet, international EMS
- 国际专线:各路向国家的专线
- International Special Lines: Special lines to various countries
- 国际快递:云途、4PX、DHL、Fedex、UPS等
- International Express: YunExpress, 4PX, DHL, Fedex, UPS, etc.
2. 海外仓模式
2. Overseas Warehouse Model
适合运营比较成熟的Shopify独立站卖家使用,网站流量稳定、单量稳定,这个时候就需要提供更好的服务留住客户。
Suitable for more mature Shopify independent station sellers with stable website traffic and order volume, when better service is needed to retain customers.
主要发货方式:
Main Shipping Methods:
- 海运派送:承载量大,资费低,物流时效极慢
- Sea Shipping: Large capacity, low cost, very slow delivery time
- 快递直发:承载量一般、资费高,物流时效最快
- Direct Express: Medium capacity, high cost, fastest delivery time
- 空加派:时效、价格居中,承载量大(卖家主要选择)
- Air Plus: Medium delivery time and price, large capacity (main choice for sellers)
3. 仓储代发货模式
3. Warehouse Fulfillment Model
Shopify卖家与物流服务商合作达成协议,将物流服务商的仓库作为临时的储运地及发货仓,提前将货物存放至物流服务商的仓库。
Shopify sellers cooperate with logistics providers to use their warehouses as temporary storage and shipping locations, storing goods in advance at the logistics provider's warehouse.
优势:提高发货效率,缩减发货环节,减少仓储、人员投入
Advantages: Improve shipping efficiency, reduce shipping processes, decrease storage and personnel investment
