2024年TikTok Shop东南亚跨境入驻指南：个体户与企业入驻全解析
2024年TikTok Shop东南亚跨境入驻指南：个体户与企业入驻全解析
2024 TikTok Shop Southeast Asia Cross-Border Entry Guide: Complete Breakdown for Individual and Enterprise Sellers
随着TikTok Shop东南亚跨境店铺政策的调整，个体户入驻通道的开放为更多跨境卖家创造了机遇。本文将详细解读最新入驻要求、流程及运营技巧。
With the adjustment of TikTok Shop's Southeast Asia cross-border store policies, the opening of individual merchant entry channels has created opportunities for more cross-border sellers. This article provides a detailed interpretation of the latest entry requirements, processes, and operational tips.
一、入驻基本要求 | Basic Entry Requirements
1. 开放地区 | Available Regions:
新加坡、菲律宾、泰国、越南、马来西亚
Singapore, Philippines, Thailand, Vietnam, Malaysia
2. 企业营业执照入驻 | Enterprise Business License Entry:
• 中国内地/香港注册的合法企业营业执照
• 营业执照注册需满14天
• 新增无经验商家可通过邀请码入驻
• Legally registered business license in Mainland China/Hong Kong
• Business license registration period ≥14 days
• New feature: No-experience sellers can enter via invitation code
3. 个体户营业执照入驻 | Individual Business License Entry:
• 中国内地注册的合法个体户执照
• 执照注册需满6个月
• 需主流跨境/国内平台经营经验
• 店铺评分≥4.3或好评率≥90%
• Legally registered individual license in Mainland China
• License registration period ≥6 months
• Requires mainstream cross-border/domestic platform experience
• Store rating ≥4.3 or positive review rate ≥90%
二、入驻流程详解 | Detailed Entry Process
1. 普通入驻流程 | Standard Entry Process:
第一步：访问TikTok Shop卖家中心
Step 1: Visit TikTok Shop Seller Center
第二步：选择目标市场和入驻方式
Step 2: Select target market and entry method
第三步：资质认证（个体户需上传第三方平台运营证明）
Step 3: Qualification certification (individuals need to upload third-party platform operation proof)
2. 邀请码入驻 | Invitation Code Entry:
• 通过学习中心获取流程解析
• 填写官方问卷等待审核
• 通常3-5个工作日内收到邮件通知
• Get process analysis through Learning Center
• Fill out official questionnaire and wait for review
• Usually receive email notification within 3-5 business days
三、运营建议 | Operational Suggestions
重要提示：单纯开设TikTok小店远远不够，必须配合账号运营！
Important Note: Simply opening a TikTok store is not enough, must coordinate with account operation!
1. 多账号矩阵运营 | Multi-Account Matrix Operation:
建议准备3-5个TikTok账号进行筛选，重点培养高权重账号
Recommended to prepare 3-5 TikTok accounts for screening, focus on cultivating high-weight accounts
2. 智能养号工具推荐 | Recommended Smart Account Tools:
推荐使用AdsPower的免费RPA功能：
• 自动化执行登录、发帖、互动等操作
• 降低多账号关联风险
• 提高账号运营效率300%+
Recommended to use AdsPower's free RPA features:
• Automate login, posting, interaction, etc.
• Reduce multi-account correlation risks
• Improve account operation efficiency by 300%+
3. 内容运营策略 | Content Strategy:
• 每日发布1-2条垂直领域短视频
• 每周进行2-3次直播带货
• 使用热门标签和挑战赛增加曝光
• Post 1-2 vertical short videos daily
• Conduct 2-3 live commerce sessions weekly
• Use popular hashtags and challenges to increase exposure
