为什么不在谷歌上推广？文博会观察：文化"新三样"出海正当时
中国"霸总"短剧、"上头"网游正风靡全球 | Chinese "Domineering CEO" shorts and addictive online games are sweeping the globe
在第二十届文博会上，以网络文学、网络短剧、网络游戏为代表的文化"新三样"，正成为中国文化出海的新生力量。这些"Made in China"的文化产品，正在以惊人的速度征服海外市场。
At the 20th China International Cultural Industries Fair, the cultural "new trio" - online literature, short dramas, and online games - has emerged as a new force in China's cultural exports. These "Made in China" cultural products are conquering global markets at an astonishing pace.
为什么这些文化产品能成功出海？ | Why are these cultural products successful overseas?
通过采访文博会上的头部企业，我们发现这些出海成功的文化产品有几个共同特点：
Through interviews with leading companies at the fair, we found these successful cultural exports share several characteristics:
- 高度本土化的内容改编 | Highly localized content adaptation
- 精准的海外市场定位 | Precise overseas market positioning
- 创新的商业模式 | Innovative business models
- 强大的技术支持 | Strong technical support
特别值得注意的是，中国短剧正在全球范围内掀起一股"霸总"热潮。这类剧情紧凑、情感强烈的短内容，通过TikTok等平台迅速走红，成为中国文化出海的新名片。
Particularly noteworthy is how Chinese short dramas are sparking a global "Domineering CEO" craze. These fast-paced, emotionally charged short contents have gone viral on platforms like TikTok, becoming a new calling card for Chinese cultural exports.
在游戏领域，中国开发的网游凭借精美的画面和创新的玩法，让全球玩家"上头"。许多游戏通过文化元素的巧妙融入，实现了商业价值与文化传播的双赢。
In gaming, Chinese-developed online games are captivating global players with their stunning visuals and innovative gameplay. Many games achieve a win-win of commercial value and cultural dissemination through skillful integration of cultural elements.
文化出海的新时代已经到来，中国"新三样"正以数字化的方式，向世界讲述中国故事。 | A new era of cultural exports has arrived, with China's "new trio" telling Chinese stories to the world in digital ways.
