Google推广 | 如何通过正规渠道实现品牌增长？警惕直播售假陷阱
Google推广 | 如何通过正规渠道实现品牌增长？警惕直播售假陷阱
Google Ads | How to Achieve Brand Growth Through Official Channels? Beware of Live Streaming Counterfeits
在数字化营销时代，Google推广已成为企业拓展全球市场的黄金渠道。然而，部分商家却选择铤而走险销售假冒商品，最终面临法律严惩。本文将揭示正规推广渠道的重要性，并剖析近期直播售假典型案例。
In the era of digital marketing, Google Ads has become the golden channel for businesses to expand globally. However, some merchants risk selling counterfeit goods and eventually face severe legal consequences. This article reveals the importance of official promotion channels and analyzes recent typical cases of live streaming counterfeits.
为什么选择Google推广？
Why Choose Google Ads?
1. 精准触达目标客户：通过Google的智能算法，您的广告将展示给真正对产品感兴趣的潜在客户
1. Precisely reach target customers: Through Google's intelligent algorithms, your ads will be displayed to potential customers who are truly interested in your products
2. 全球品牌曝光：覆盖200多个国家和地区，日均处理超过35亿次搜索请求
2. Global brand exposure: Covering 200+ countries and regions, processing over 3.5 billion search requests daily
3. 合规经营保障：严格的广告审核机制确保商业环境的公平性
3. Compliance guarantee: Strict ad review mechanisms ensure fairness in the business environment
直播售假警示案例
Live Streaming Counterfeit Warning Case
近日，上海闵行区人民检察院对周某某、宣某某夫妇以涉嫌销售假冒注册商标的商品罪提起公诉。这对夫妇通过直播平台销售假冒巴宝莉、古驰等品牌服装，涉案金额达15万元。
Recently, the Minhang District People's Procuratorate in Shanghai prosecuted a couple, Zhou and Xuan, for allegedly selling goods with counterfeit registered trademarks. The couple sold counterfeit Burberry, Gucci and other brand clothing through live streaming platforms, involving 150,000 yuan.
作案手法揭秘：
• 直播间展示正品图片，实际发货为假货
• 通过粉丝群引导至微信交易，规避平台监管
• 以"大牌尾货""骨折价"为噱头吸引消费者
Modus Operandi Revealed:
• Display genuine product images in live streams but ship counterfeits
• Guide transactions to WeChat through fan groups to avoid platform supervision
• Attract consumers with gimmicks like "big brand surplus" and "rock-bottom prices"
选择Google推广的三大优势
Three Advantages of Choosing Google Ads
1. 品牌安全建设
通过官方认证渠道推广，避免法律风险，建立消费者信任
1. Brand Safety Construction
Promote through official certified channels to avoid legal risks and build consumer trust
2. 精准投放技术
利用Google AI技术实现关键词优化、受众定位和转化跟踪
2. Precision Targeting Technology
Utilize Google AI technology for keyword optimization, audience targeting and conversion tracking
3. 全球市场覆盖
支持140+语言，可针对不同地区制定本地化营销策略
3. Global Market Coverage
Support 140+ languages, can develop localized marketing strategies for different regions
检察官提醒：网络不是法外之地，商家应通过Google推广等正规渠道开展营销活动，消费者也应提高警惕，避免贪图便宜购买假冒商品。
Prosecutors remind: The internet is not a lawless place. Merchants should conduct marketing activities through official channels such as Google Ads, and consumers should also be vigilant to avoid buying counterfeit products for cheap.
