亚马逊Prime Day正式定档！跨境卖家必备促销攻略
跨境热点速递：亚马逊近日宣布第十届Prime Day将于7月16-17日举行，覆盖美国、英国、澳大利亚等20多个国家市场。
Cross-border Hotspot: Amazon recently announced the 10th Prime Day will be held on July 16-17, covering over 20 countries including the US, UK and Australia.
销售数据亮眼：2023年Prime Day期间，亚马逊Prime会员全球购买量突破3.75亿件，首日更创下平台单日销售最高纪录。
Impressive Sales Data: During 2023 Prime Day, Amazon Prime members purchased over 375 million items worldwide, with the first day setting a new single-day sales record.
卖家两极态度
Divergent Seller Attitudes
目前跨境卖家对Prime Day存在两种截然不同的预期：
Cross-border sellers currently hold two completely different expectations for Prime Day:
- 乐观派：视为流量销量双增长的黄金机会
- Pessimists: Concerned about losing money in price competition
- 悲观派：担心陷入价格战导致亏损
- Optimists: See it as a golden opportunity for traffic and sales growth
六大实战策略
Six Practical Strategies
1. 精准库存管理
1. Precise Inventory Management
- 分析历史销售数据，合理备货
- Analyze historical sales data for proper stock preparation
- 优化供应链，确保及时补货
- Optimize supply chain for timely replenishment
2. 智能定价策略
2. Smart Pricing Strategy
- 分析竞品价格，制定有竞争力定价
- Analyze competitors' pricing for competitive offers
- 考虑采用逐步降价策略
- Consider gradual price reduction strategy
3. 多渠道预热营销
3. Multi-channel Preheating Marketing
- 通过社交媒体、邮件营销提前造势
- Build momentum through social media and email marketing
- 向老客户发送专属优惠券
- Send exclusive coupons to existing customers
4. 跨平台广告投放
4. Cross-platform Advertising
- 合理增加亚马逊站内广告预算
- Reasonably increase Amazon PPC budget
- 同步投放Google/Facebook广告引流
- Run Google/Facebook ads simultaneously
5. 强化客服支持
5. Enhanced Customer Service
- 提供7×24小时多语言客服
- Provide 24/7 multilingual customer service
- 提前做好客服排班准备
- Prepare customer service schedule in advance
6. 实时数据监控
6. Real-time Data Monitoring
- 密切跟踪销售数据和流量变化
- Closely track sales data and traffic changes
- 及时调整营销策略
- Adjust marketing strategies promptly
专业提示：独立站卖家也可借势Prime Day开展促销活动，获取更多跨境营销技巧欢迎私信咨询。
Pro Tip: Independent站 sellers can also leverage Prime Day for promotions. DM us for more cross-border marketing tips.
