海外版"小红书"Lemon8崛起：跨境卖家如何把握新流量红利？
随着传统付费广告效果下降，跨境卖家正在寻找新的流量突破口。 字节跳动旗下新兴社交平台Lemon8（海外版"小红书"）的快速崛起，正在引起跨境电商行业的广泛关注。
Lemon8的发展现状
Lemon8（前身为Sharee）是TikTok母公司字节跳动推出的图文社交平台，其界面设计与国内小红书高度相似。该平台最初在日本上线，在获得100万下载量后，已陆续进入新加坡、马来西亚、泰国等东南亚市场。虽然尚未正式进军美国，但平台热度正在持续攀升。
Current Status of Lemon8
Lemon8 (formerly Sharee) is a photo-sharing social platform launched by ByteDance, TikTok's parent company. With an interface highly similar to China's Xiaohongshu, the platform first launched in Japan and has expanded to Singapore, Malaysia, Thailand and other Southeast Asian markets after reaching 1 million downloads. Although not officially entering the US market yet, its popularity continues to grow.
平台优势分析
1. 庞大的TikTok用户基础：截至4月11日，#Lemon8标签在TikTok上已获得24亿次浏览
2. 成熟的推荐算法：继承了TikTok的成功算法经验
3. 丰富的出海经验：字节跳动团队对海外市场有深刻理解
Platform Advantages
1. Massive TikTok user base: #Lemon8 hashtag has garnered 2.4 billion views on TikTok as of April 11
2. Proven recommendation algorithm: Inherits TikTok's successful algorithm
3. Extensive overseas experience: ByteDance team has deep understanding of international markets
面临的挑战
尽管优势明显，Lemon8在海外市场仍面临Instagram、Pinterest等成熟平台的激烈竞争。Instagram月活用户已超过20亿，新平台想要分得市场份额并非易事。
Challenges Ahead
Despite its advantages, Lemon8 faces fierce competition from established platforms like Instagram and Pinterest in overseas markets. With Instagram's monthly active users exceeding 2 billion, it won't be easy for the new platform to gain market share.
给跨境卖家的建议
1. 保持观望态度，密切关注平台发展动态
2. 研究平台用户画像和内容调性
3. 小规模测试投放效果
4. 优先考虑东南亚市场机会
Recommendations for Cross-border Sellers
1. Maintain a wait-and-see attitude while closely monitoring platform developments
2. Study platform user profiles and content style
3. Conduct small-scale advertising tests
4. Prioritize opportunities in Southeast Asian markets
对于专注外贸网站建设的服务商来说，持续跟踪海外新兴平台的发展至关重要。 这不仅能帮助卖家及时把握流量红利，也能提供更有针对性的技术支持。
For service providers specializing in foreign trade website construction, keeping track of emerging overseas platforms is crucial. This not only helps sellers seize traffic opportunities in time, but also provides more targeted technical support.
