如何选择最佳广告投放国家？谷歌推广竞价策略解析
湘潭外贸新手培训会助力企业"出海" | Xiangtan Foreign Trade Training Helps Local Businesses "Go Global"
6月16日，湘潭市贸促会成功举办"潭品出海我来了"外贸新手培训会（第一季），吸引了28家企业的50余名外贸人员参加。培训内容包括理论学习和企业实地观摩。
On June 16, the Xiangtan Council for the Promotion of International Trade successfully held the first season of the "Xiangtan Products Going Global" training session for foreign trade beginners, attracting over 50 participants from 28 local enterprises. The training combined theoretical learning with on-site business observations.
专家导师团队助力外贸发展 | Expert Mentors Support Foreign Trade Development
湘潭市贸促会特别聘请了8位国际商务专家担任导师，包括湖南科技大学副教授向志国和湖南信诺颜料科技董事长汤上等，为外贸企业提供专业指导。
The council appointed 8 international business experts as mentors, including Associate Professor Xiang Zhiguo from Hunan University of Science and Technology and Tang Shang, Chairman of Hunan Sinnuo Pigment Technology, to provide professional guidance to foreign trade enterprises.
外贸"五知一备"方法论 | "Five Knowledges and One Preparation" Methodology
向志国教授在培训中分享了"打开出口贸易大门应做好的'五知一备'"：知自己、知货物、知市场、知客户、知业务流程，并备好业务文书模板。
Professor Xiang shared the "Five Knowledges and One Preparation" methodology for export trade: know yourself, know your products, know the market, know your customers, know the business processes, and prepare business document templates.
四大支持体系助力企业出海 | Four-Pronged Support System for Global Expansion
湘潭市贸促会通过"四个一"计划（一次培训、一次观摩、一个导师和一个平台）为企业提供全方位支持，帮助新老外贸企业拓展国际市场。
The council implements a "four ones" support system (one training session, one observation tour, one mentor, and one platform - EHN) to provide comprehensive assistance for both new and established foreign trade enterprises in global market expansion.
谷歌广告投放国家选择策略 | Google Ads Country Selection Strategies
1. 市场潜力分析：优先选择与产品匹配度高、购买力强的市场
2. 竞争程度评估：平衡市场容量与竞争强度
3. 语言文化适配：确保广告内容符合当地文化习惯
4. 政策法规合规：了解目标国家的广告监管要求
1. Market Potential Analysis: Prioritize markets with high product fit and purchasing power
2. Competition Assessment: Balance market size with competition intensity
3. Language and Cultural Adaptation: Ensure ad content aligns with local customs
4. Policy Compliance: Understand advertising regulations in target countries
谷歌推广竞价优化技巧 | Google Ads Bidding Optimization Tips
• 使用智能竞价策略（如目标ROAS或目标CPA）
• 分时段调整出价
• 针对不同设备设置差异化出价
• 定期优化关键词质量得分
• Utilize smart bidding strategies (e.g., Target ROAS or Target CPA)
• Adjust bids by time period
• Set device-specific bids
• Regularly optimize keyword quality scores
