外贸出口首选：Google推广与竞价投放完全攻略
外贸出口首选：Google推广与竞价投放完全攻略
Complete Guide to Foreign Trade Export: Google Ads Promotion and Bidding Strategies
对于从事外贸出口的企业来说，Google推广是实现全球市场拓展的关键工具。通过有效的Google竞价推广策略，结合规范的产品出口流程，您可以显著提升业务收益。本文将为您提供从产品选择到运输操作，再到Google推广开户的全方位指南。
For businesses engaged in foreign trade export, Google Ads promotion is a crucial tool for global market expansion. By implementing effective Google bidding promotion strategies alongside standardized export procedures, you can significantly increase your business revenue. This article provides a comprehensive guide covering product selection, shipping operations, and Google Ads account setup.
一、可接受产品清单 | Section 1: Accepted Product List
在进行Google推广前，首先需明确可出口的产品范围。以下为常见可接受品类：
Before starting Google Ads promotion, it's essential to identify the acceptable product range for export. Below are common accepted categories:
- 化妆品类：膏状物品（牙膏/指甲胶/发胶）、无明显流动液体化妆品（沐浴露/洗发乳/护肤品）
Cosmetics: Paste products (toothpaste/nail glue/hair gel), non-liquid cosmetics (shower gel/shampoo/skincare) - 食品类：密封包装干食品（茶叶/咖啡豆/果干）
Food: Vacuum-packed dry food (tea/coffee beans/dried fruits) - 特殊品类：成人用品/医疗器材/内置锂电池产品(UN3481)/纽扣电池(UN3091)
Special Categories: Adult products/medical devices/built-in lithium batteries(UN3481)/button cells(UN3091)
二、运输时效表 | Section 2: Shipping Schedule
高效的物流是Google推广成功的基础。确保货物按时送达，提升客户满意度：
Efficient logistics are the foundation of successful Google Ads promotion. Ensure timely delivery to enhance customer satisfaction:
| 交货截止时间 Deadline | 船期/航班 Schedule | 到港时间 Arrival |
|---|---|---|
| 周一22:00前 Before Mon 22:00 | 周三 Wednesday | 周五 Friday |
| 周二22:00前 Before Tue 22:00 | 周四 Thursday | 周六 Saturday |
* 部分航班可当天起飞 | Some flights may depart on the same day
三、货物包装要求 | Section 3: Packaging Requirements
规范的包装不仅保障运输安全，也影响Google推广的产品形象。关键要求包括：
Standardized packaging ensures transport safety and impacts product image in Google Ads promotion. Key requirements include:
- 电池标签：UN3481（可充电锂电池） | UN3091（纽扣电池）
Battery labels: UN3481 (rechargeable) | UN3091 (button cells) - FBA标签需双面粘贴
FBA labels must be attached on two sides
四、Google竞价推广开户证明 | Section 4: Google Ads Account Verification
成功开启Google推广账户是投放广告的前提。需准备以下材料：
Setting up a Google Ads account is essential for launching ad campaigns. Prepare the following documents:
- 需提供企业营业执照副本
Business license copy required - 网站所有权证明（WHOIS信息或HTML验证文件）
Website ownership proof (WHOIS info or HTML verification file) - 支付方式绑定（信用卡/银行账户）
Payment method binding (credit card/bank account)
五、报关文件准备 | Section 5: Customs Documentation
完整的报关文件确保顺利通关，支持Google推广的物流跟踪：
Complete customs documentation ensures smooth clearance and supports logistics tracking for Google Ads promotion:
- 商业发票（3份原件） Commercial invoice (3 originals)
- 装箱单（显示毛净重） Packing list (showing gross/net weight)
- MSDS报告（化工产品） MSDS report (for chemical products)
重要提示：拒收易燃易爆物品/液体食品/仿牌产品！
Important: Flammable items/liquid food/counterfeit products are rejected!
通过整合产品出口流程与Google竞价推广，您可以最大化外贸生意的盈利潜力。遵循上述指南，确保从产品选择到广告投放的每个环节都高效合规。
By integrating product export procedures with Google bidding promotion, you can maximize the profit potential of your foreign trade business. Follow this guide to ensure every step—from product selection to ad deployment—is efficient and compliant.
