十年外贸接单网站经验分享：TikTok Shop美区跨境入驻标准更新解析

十年外贸接单网站经验分享：TikTok Shop美区跨境入驻标准更新解析

10+ Years Foreign Trade Order Experience: Analysis of TikTok Shop US Cross-border Entry Standards Update

核心变化解读/Key Updates Analysis

作为拥有十年以上外贸网站接单经验和SEM竞价推广的专业团队，我们特别关注到TikTok Shop近期针对美区跨境商家（包括中国内地/香港主体CCCU和美国主体ACCU）的入驻标准更新。

With over 10 years of experience in foreign trade order receiving and SEM advertising, our team has closely monitored TikTok Shop's recent updates to entry standards for US cross-border merchants (including CCCU for Chinese mainland/HK entities and ACCU for US entities).

不变的要求/Unchanged Requirements

平台仍保持以下基本要求：
• 合法企业营业执照
• 满足美国本地发货要求
• 商品符合当地出口规定和平台治理标准

The platform maintains these basic requirements:
• Valid business license
• Compliance with US local shipping requirements
• Products meeting local export regulations and platform governance standards

主要变化点/Major Changes

最显著的变化是将第三方电商平台运营经验从必填项调整为选填项。但平台仍鼓励商家提供相关资质证明以获得更多权益。

The most notable change is making third-party e-commerce platform operation experience optional instead of mandatory. However, the platform still encourages merchants to provide relevant qualifications for additional benefits.

新入驻福利/New Merchant Benefits

优质商家可享受：
• 1V1专属运营经理支持
• 商家经营陪跑服务
• 爆款商品保护
• 高潜商家专属任务

Qualified merchants can enjoy:
• Dedicated 1V1 operation manager support
• Business mentoring services
• Hot-selling product protection
• Exclusive tasks for high-potential merchants

严格治理措施/Strict Governance Measures

平台将加强：
• 入驻材料真实性审核
• 保证金要求
• 打击虚拟仓等违规行为

The platform will enhance:
• Verification of entry materials
• Deposit requirements
• Crackdown on violations like virtual warehouses

SEO优化建议/SEO Recommendations

对于希望拓展美区市场的跨境商家，建议：
1. 优化网站SEO提升自然流量
2. 结合SEM竞价精准获客
3. 完善TikTok Shop店铺SEO设置

For cross-border merchants targeting the US market, we recommend:
1. Optimize website SEO for organic traffic
2. Combine SEM advertising for precise customer acquisition
3. Improve TikTok Shop store SEO settings