谷歌搜索留痕技术：解析谷歌推广与SEO在国内B2B营销中的定位与可行性
谷歌推广在国内市场的可行性分析 Analysis of Google Ads' Feasibility in Chinese Market 在国内市场，谷歌推广的效果相对有限，主要原因包括： In the domestic market, the effectiveness of Google Ads is relatively limited due to: 谷歌搜索在国内市场份额较小 Google Search has small market share in China 主要流量集中在百度、360等本土搜索引擎 Main traffic concentrates on local search engines like Baidu, 360 企业官网需要ICP备案才能开展推广 Corporate websites require ICP license for promotion SEO的本质与定位 The Nature and Positioning of SEO SEO（搜索引擎优化）属于自有渠道推广的核心组成部分： SEO (Search Engine Optimization) is a core component of owned media promotion: 专注于企业官网的关键词优化 Focuses on keyword optimization for corporate websites 通过自然搜索获取精准流量 Obtains targeted traffic through organic search 需要长期持续的内容建设和技术优化 Requires long-term content development and technical optimization SEO与付费推广的对比优势 Comparative Advantages of SEO vs Paid Ads 维度/Dimension SEO 付费广告/Paid Ads 成本/Cost 人力成本为主/Mainly labor cost 按点击付费/PPC 效果周期/Effect Cycle 3-6个月见效/3-6 months 即时生效/Immediate 流量质量/Traffic Quality 高转化率/High conversion 需要筛选/Requires filtering 国内主流B2B推广平台推荐 Recommended Domestic B2B Promotion Platforms 阿里巴巴国际站/Alibaba.com 中国制造网/Made-in-China.com 慧聪网/Hc360.com 环球资源/GlobalSources.com