Shopify承诺优化平台设计以提升欧盟电商安全 - 谷歌竞价推广薪资解析
Shopify承诺优化平台设计以提升欧盟电商安全 - 谷歌竞价推广薪资解析
Shopify Pledges to Enhance Platform Design for Safer EU E-commerce - Google Ads Salary Analysis
欧盟电商安全新进展 | New Developments in EU E-commerce Security
据路透社10月7日报道，Shopify已向欧盟委员会做出重要承诺，将实施多项改进措施以提升消费者网购安全。这一决定将影响平台上所有欧盟商家的运营方式。
According to Reuters on October 7th, Shopify has made significant commitments to the European Commission to implement multiple improvements to enhance online shopping safety. This decision will affect the operations of all EU merchants on the platform.
Shopify的具体承诺包括：
Shopify's specific commitments include:
- 重新设计平台模板，强制显示公司信息和联系方式字段
- Redesign platform templates to mandatorily display company information and contact details
- 为商家提供清晰的欧盟消费者法律指导
- Provide merchants with clear guidance on EU consumer laws
- 在欧盟消费者保护机构要求时提供相关商家信息
- Provide merchant information when requested by EU consumer protection agencies
- 关闭违反欧盟消费者法的网店
- Shut down stores violating EU consumer laws
欧盟司法专员迪迪埃·雷恩代尔表示："欧盟近75%的互联网用户在网上购物，这个市场也吸引了不法分子。除非我们采取行动，否则他们将继续这样做。"
EU Justice Commissioner Didier Reynders stated: "Nearly 75% of EU internet users shop online, and this market also attracts bad actors. Unless we take action, they will continue to do so."
B2B推广与谷歌竞价薪资解析 | B2B Promotion and Google Ads Salary Analysis
对于B2B企业而言，可靠的推广策略应包括：
For B2B businesses, reliable promotion strategies should include:
- SEO优化和内容营销
- SEO optimization and content marketing
- 社交媒体营销（特别是LinkedIn）
- Social media marketing (especially LinkedIn)
- 电子邮件营销
- Email marketing
- 行业展会参与
- Trade show participation
- 谷歌竞价广告（平均薪资：初级职位约3-5万/年，资深职位可达8-15万/年）
- Google Ads (Average salary: entry-level positions about 30,000-50,000/year, senior positions can reach 80,000-150,000/year)
Shopify的这次改革将为欧盟电商市场树立新的安全标准，同时也提醒所有电商平台需要重视消费者保护。对于B2B企业而言，在关注平台政策变化的同时，也需要持续优化推广策略。
Shopify's reform will set new safety standards for the EU e-commerce market, while also reminding all e-commerce platforms to prioritize consumer protection. For B2B businesses, while paying attention to platform policy changes, it's also essential to continuously optimize promotion strategies.
