霸屏推广靠谱吗？扬州谷歌竞价专家揭秘独立站品牌出海新机遇
霸屏推广靠谱吗？扬州谷歌竞价专家揭秘独立站品牌出海新机遇
Is Full-Screen Advertising Reliable? Yangzhou Google Ads Experts Reveal New Opportunities for Brand Globalization via Independent Stores
2023年3月7日 - 河北金卓颐高电子商务产业园举办的"谷歌+独立站遵化专场跨境交流分享会"迎来重量级嘉宾。中国中小商业企业协会跨境电商分会秘书长何志成现场分享跨境电商品牌出海核心策略。
March 7, 2023 - The "Google+Independent Store Zunhua Cross-Border Exchange Conference" held at Hebei Jinzhuo Yigao E-Commerce Industrial Park welcomed distinguished guest He Zhicheng, Secretary-General of the Cross-Border E-Commerce Branch of China Small and Medium Commercial Enterprise Association, who shared key strategies for brand globalization.
遵化产业优势与电商发展
Zunhua's Industrial Advantages and E-Commerce Development
何秘书长指出，遵化地处京津唐承秦腹地，拥有三大特色产业：
- 装备制造业
- 宠物笼具产业
- 手工艺品产业
Secretary-General He pointed out that Zunhua is located in the hinterland of Beijing-Tianjin-Tangshan-Chengde-Qinhuangdao with three characteristic industries:
- Equipment manufacturing
- Pet cage industry
- Handicraft industry
跨境电商新趋势：从价格战到品牌战
New Cross-Border E-Commerce Trend: From Price War to Brand War
经历"价格内卷"和"封店潮"后，中国跨境电商迎来品牌觉醒。2023年将开启品牌出海黄金十年，经营重点从"产品打磨"转向"品牌打造"。
After experiencing "price involution" and "store closure wave", China's cross-border e-commerce has awakened to brand awareness. 2023 will usher in a golden decade for brand globalization, with business focus shifting from "product refinement" to "brand building".
协会助力品牌出海
Association Supports Brand Globalization
中国中小商业企业协会已为数十个地方政府和特色产业带提供全产业链服务，包括：
The China Small and Medium Commercial Enterprise Association has provided full industrial chain services for dozens of local governments and characteristic industrial belts, including:
| 服务类型 | 合作案例 |
|---|---|
| 会议会展 | 昆明市、保定市等 |
| 品牌孵化 | 白沟箱包、许昌假发等 |
| 海外营销 | 谷歌+独立站推广 |
何秘书长强调："在数字强国建设新征程上，我们将与地方政府和企业携手，探索品牌出海新路径！"
Secretary-General He emphasized: "On the new journey of building a Digital Power, we will work with local governments and enterprises to explore new paths for brand globalization!"
