电商创业必看：过年期间谷歌推广策略与精准投放指南

电商创业必看：过年期间谷歌推广策略与精准投放指南

E-commerce Entrepreneurship Guide: Google Ads Strategy During Holidays & Precise Targeting Tips

对于电商创业者来说，一个常见的问题是：春节期间是否应该暂停谷歌推广？答案取决于您的目标市场和客户群体。

For e-commerce entrepreneurs, a common question is: Should Google Ads be paused during Chinese New Year? The answer depends on your target market and customer base.

如果您的目标客户主要在国内过年，可以考虑适当降低预算；如果是海外市场，春节反而是推广的好时机，因为竞争可能降低。

If your target customers are mainly celebrating CNY, consider reducing budget; for overseas markets, CNY can be a great time to advertise as competition may decrease.

谷歌海外推广五大类型解析

5 Major Types of Google Overseas Advertising

1. 搜索广告(Search Ads) - 当用户在Google搜索相关关键词时展示的文字广告

1. Search Ads - Text ads displayed when users search for relevant keywords on Google

2. 展示广告(Display Ads) - 在Google展示网络中的网站和应用上展示的图片/视频广告

2. Display Ads - Image/video ads displayed on websites and apps in the Google Display Network

3. 购物广告(Shopping Ads) - 展示产品图片、价格等信息的电商广告

3. Shopping Ads - E-commerce ads displaying product images, prices and other information

4. 视频广告(Video Ads) - 在YouTube和其他视频网站展示的视频广告

4. Video Ads - Video ads displayed on YouTube and other video sites

5. 应用广告(App Ads) - 专门用于推广应用下载的广告

5. App Ads - Ads specifically designed to promote app downloads

谷歌再营销展示广告六步设置指南

6-Step Guide to Google Remarketing Display Ads

第一步：注册谷歌Adwords账户并开通广告功能

Step 1: Register a Google Adwords account and enable advertising features

第二步：注册谷歌Analytics，将谷歌Adwords和谷歌Analytics关联

Step 2: Register Google Analytics and link Google Adwords with Google Analytics

第三步：在谷歌Analytics左下角设置中，点击"媒体资源管理库"，打开"数据收集功能"，将跟踪代码复制到独立站后台

Step 3: In Google Analytics settings, click "Admin" → "Data Collection" and copy tracking code to your website

第四步：在谷歌Analytics左下角设置中，点击"媒体资源管理库"，在"受众群体定义"中新建受众群体

Step 4: In Google Analytics settings, click "Admin" → create new audience in "Audience Definitions"

第五步：在Google Adwords中新建谷歌展示广告系列，选择第四步设置的再营销受众，按要求制作图片广告素材，上传图片，发布广告

Step 5: Create Display campaign in Adwords, select remarketing audience, create ad materials and publish

第六步：等待谷歌分析收集满一百个访客数据，广告自动上线投放

Step 6: Wait until Analytics collects 100+ visitor data, ads will go live automatically

专业建议：使用响应式展示广告(Responsive Display Ads)，它能自动调整尺寸以适应各种广告位，提高广告覆盖率。

Pro Tip: Use Responsive Display Ads that auto-adjust to different ad spaces, improving coverage.