2023年益阳茶产业十大里程碑事件:黑茶产业高质量发展报告
2023年是益阳茶产业疫后复苏的关键一年,全市茶叶总产量、总产值、销售量等核心指标均实现显著增长。作为乡村振兴的重要支柱产业,益阳茶业协会经多方论证,正式发布2023年度十大行业事件,涵盖政策支持、国际贸易、文化赋能等关键领域。
In 2023, Yiyang's tea industry witnessed post-pandemic recovery, with remarkable growth in production volume, total output value, and sales volume. As a pivotal industry for rural revitalization, the Yiyang Tea Association has officially released the Top 10 Industry Events of 2023 after extensive consultations, covering policy support, international trade, and cultural empowerment.
一、高层政策支持 | Policy Support from Leadership
2月1日,全国人大常委会副委员长张庆伟调研白沙溪茶厂,强调要加强科技创新和渠道拓展。12月2日,省委书记沈晓明专项批示边销茶发展,市委市政府即将出台《深入推进茶产业高质量发展实施意见》。
On February 1st, Zhang Qingwei inspected Baishaxi Tea Factory, emphasizing technological innovation and market expansion. On December 2nd, Provincial Party Secretary Shen Xiaoming issued special instructions, with municipal authorities preparing implementation plans for high-quality development.
二、国际贸易突破 | International Trade Breakthroughs
三大里程碑:1) 黑茶英文标准由"dark tea"改为音译"Heicha";2) 世界海关组织采纳黑茶单独列名提案;3) 8月14日中国(益阳)-阿联酋经贸对接会签约成功,白沙溪茶厂等企业加速布局海外市场。
Three milestones: 1) Terminology standardization from "dark tea" to "Heicha"; 2) WCO acceptance of separate HS code; 3) Successful contracts signed at China(Yiyang)-UAE economic forum on August 14th, with Baishaxi expanding global presence.
三、文化品牌建设 | Cultural Brand Development
安化黑茶荣获"品牌文化力十强"称号,第六季《最美茶艺师》创造15.5亿次传播量。《益茗飘香》专著出版,系统介绍益阳十大名茶。
Anhua dark tea won the "Top 10 Cultural Influence Brands" award. The 6th "Most Beautiful Tea Artist" competition generated 1.55 billion impressions. Publication of "Fragrant Yiyang Teas" systematically introduced local premium teas.
四、产业科技创新 | Technological Innovation
3月26日高质量发展研讨会与10月科技创新论坛相继举办,发布十大科技成果。全县累计申请茶业专利1700余件,院士工作站持续推动产业升级。
The March 26th symposium and October tech forum released 10 major innovations. With 1,700+ patents filed, the academician workstation continues driving industrial upgrading.
五、市场营销成果 | Marketing Achievements
"六进"活动吸引2万余人参与,达成交易800万元。全年参加杭州、北京、广州等8场国际展会,白沙溪举办超100场品鉴会,链博会首秀即获成功。
The "Six Promotion" campaign attracted 20,000+ participants with ¥8 million turnover. Participated in 8 international expos including Hangzhou, Beijing, Guangzhou, with Baishaxi hosting 100+ tasting events.
展望2024年,益阳茶产业将继续深化"三茶统筹"战略,通过科技赋能与文化输出,推动安化黑茶品牌价值突破300亿元,打造中国黑茶产业新高地。
Looking ahead to 2024, Yiyang will deepen the "Three Tea Integration" strategy, aiming to boost Anhua dark tea brand value beyond ¥30 billion through technological empowerment and cultural promotion.
