全球安防摄像头市场报告:亚马逊Ring领跑7200万部出货量
国际电子商情讯 - 根据Strategy Analytics最新发布的《智能家居监控摄像头全球市场份额》研究报告,2021年全球安防摄像头出货量达到创纪录的7200万部,展现出智能家居安防市场的蓬勃发展趋势。
International Electronics News - According to the latest "Global Market Share of Smart Home Surveillance Cameras" research report from Strategy Analytics, global security camera shipments reached a record 72 million units in 2021, demonstrating the vigorous development trend of the smart home security market.
市场格局:三级梯队划分明显
Market Structure: Clear Three-Tier Division
报告将市场参与者划分为三个梯队:
The report divides market participants into three tiers:
第一梯队(Tier 1):前五大品牌占据全球20%市场份额,包括:
• 亚马逊Ring(市场领导者)
• Arlo
• Wyze
• 谷歌Nest
• Alarm.com
Tier 1: The top five brands account for 20% of global market share, including:
• Amazon Ring (market leader)
• Arlo
• Wyze
• Google Nest
• Alarm.com
第二梯队(Tier 2):以零售为主的品牌包括D-Link、Eufy、EZVIZ、小米和ADT。
Tier 2: Retail-focused brands include D-Link, Eufy, EZVIZ, Xiaomi and ADT.
第三梯队(Tier 3):新兴品牌通过不同渠道进入市场,如Kasa、Blink(消费电子渠道),Resideo、SimpliSafe和Vivint(互动安防渠道)。
Tier 3: Emerging brands enter the market through different channels, such as Kasa, Blink (consumer electronics channels), Resideo, SimpliSafe and Vivint (interactive security channels).
市场趋势与分析
Market Trends and Analysis
Strategy Analytics首席分析师Jack Narcotta指出:"Ring在视频门铃领域的品牌优势将持续为其室内/外摄像头业务带来光环效应,这种优势至少在未来两年内仍将保持。"
Strategy Analytics chief analyst Jack Narcotta noted: "Ring's brand strength in video doorbells will continue to create a halo effect for its indoor/outdoor camera business, and this advantage will remain for at least the next two years."
报告还发现:
The report also found:
• 50-100美元的中端价格区间成为主要竞争领域
• 亚太地区低价品牌数量呈指数增长
• 几乎所有品牌出货量同比增长,但市场份额普遍下降
• The $50-$100 mid-price range has become the main competitive field
• The number of low-price brands in Asia-Pacific has grown exponentially
• Almost all brands saw year-on-year shipment growth but market share generally declined
亚马逊云科技AIoT生态大会
Amazon Web Services AIoT Ecosystem Conference
2022年6月29日将举办的国际AIoT生态发展大会上,亚马逊云科技专家将分享:
At the International AIoT Ecosystem Development Conference on June 29, 2022, Amazon Web Services experts will share:
• 《智能物联 变革未来》- 余道敏(中国区商用市场事业部华南区总监)
• 《乘云驾物 打造智能制造新时代》- 蔡裕正(物联网产品专家)
• 《亚马逊云科技助力智能硬件出海》- 田龙强(物联网生态负责人)
• "Smart IoT Transforming the Future" - Yu Daomin
• "Riding the Cloud to Create a New Era of Smart Manufacturing" - Cai Yuzheng
• "AWS Helps Smart Hardware Go Global" - Tian Longqiang
