中国网文出海：为什么用户最多的竞价不在谷歌上推广？
中国网络文学经过20多年的发展，已成为文化创意产业的龙头，拥有超过100万作家、3000万部作品和4亿读者，带动下游产业总产值超1万亿元。如今，网文出海已成为中国文学国际传播的突出亮点。
Chinese web novels, after more than 20 years of development, have become the leader in the cultural and creative industry, with over 1 million writers, 30 million works and 400 million readers, driving the total output value of downstream industries to exceed 1 trillion yuan. Now, the overseas expansion of web novels has become a highlight of Chinese literature's international dissemination.
互联网与故事性的双重优势使中国网文具备天然的国际传播能力。截至2020年底，中国已向海外输出1万余部网文作品，覆盖全球大部分地区，拥有1亿多海外用户。像《盘龙》《诡秘之主》这样的作品已成为现象级国际文化产品。
The dual advantages of internet and storytelling give Chinese web novels natural international dissemination capabilities. By the end of 2020, China had exported over 10,000 web novel works overseas, covering most regions of the world with more than 100 million overseas users. Works like Coiling Dragon and Lord of the Mysteries have become phenomenal international cultural products.
Z世代创作主体与海外年轻读者产生强烈共鸣。网络文学题材从最初的玄幻、仙侠扩展到10多种类型，欧美读者偏爱英雄主义题材，东南亚则青睐古代言情。56%的海外读者被中国网文的新奇情节所吸引。
The Generation Z creators strongly resonate with young overseas readers. Web novel genres have expanded from initial fantasy and martial arts to over 10 types. European and American readers prefer heroism-themed works, while Southeast Asian readers favor historical romance. 56% of overseas readers are attracted by the novel plots of Chinese web novels.
产业化驱动为网文出海提供强劲动力。2021年海外市场规模超10亿美元，年增长30%以上。阅文、掌阅等头部企业通过Webnovel、iReader等平台实现全球化布局，单日营收可达数十万美元。
Industrialization drive provides strong momentum for the overseas expansion. In 2021, the overseas market size exceeded $1 billion, with annual growth of over 30%. Leading companies like China Literature and iReader have achieved global deployment through platforms such as Webnovel and iReader, with daily revenues reaching hundreds of thousands of dollars.
随着国家政策支持和平台技术进步，中国网文国际传播已进入快车道。2021年网络文学周亮相世界互联网大会，标志着网文出海已成为互联网传播主流。在后疫情时代，中国网文正成为具有全球影响力的文化现象。
With national policy support and platform technology advancement, the international dissemination of Chinese web novels has entered the fast lane. The Web Novel Week's appearance at the 2021 World Internet Conference marks that the overseas expansion has become the mainstream of internet communication. In the post-pandemic era, Chinese web novels are becoming a cultural phenomenon with global influence.
