Google推广如何助力外贸企业高效获客？揭秘假冒名牌销售案警示

Google推广如何助力外贸企业高效获客？揭秘假冒名牌销售案警示

How Google Ads Helps Foreign Trade Companies Find Customers? Counterfeit Sales Case Study

外贸企业如何通过Google推广精准获客？在当前数字化营销时代，Google竞价广告已成为外贸企业拓展海外市场的利器。通过精准的关键词定位和受众分析，企业可以将产品展示给全球潜在客户。

How can foreign trade companies find customers through Google Ads? In today's digital marketing era, Google paid advertising has become a powerful tool for foreign trade companies to expand overseas markets. Through precise keyword targeting and audience analysis, companies can display their products to global potential customers.

近日，上海警方破获的一起假冒名牌销售案（案值逾百万元）为外贸企业敲响警钟。杨浦公安分局经侦支队根据市民举报，成功捣毁一个在实体店和网络平台销售假冒注册商标商品的团伙。

Recently, a counterfeit brand sales case cracked by Shanghai police (with a value exceeding one million yuan) has sounded an alarm for foreign trade companies. Yangpu Public Security Bureau's economic investigation detachment successfully dismantled a gang selling counterfeit registered trademark goods through physical stores and online platforms based on citizen reports.

外贸企业应如何合法使用Google推广？

How should foreign trade companies legally use Google Ads?

1. 关键词优化：选择与产品高度相关的行业关键词，避免使用知名品牌商标词

1. Keyword optimization: Choose industry keywords highly related to products, avoid using well-known brand trademark terms

2. 着陆页设计：创建专业的产品展示页面，提供详细的产品参数和资质证明

2. Landing page design: Create professional product display pages with detailed product specifications and certification documents

3. 合规运营：严格遵守Google广告政策和当地法律法规，不销售侵权商品

3. Compliant operation: Strictly comply with Google advertising policies and local laws and regulations, do not sell infringing products

本案中，犯罪嫌疑人盛某等人通过实体店和网店以"外贸尾单"名义销售假冒名牌服饰，最终被警方查获。这提醒外贸企业：诚信经营才是长久之道，Google推广必须建立在合法合规的基础上。

In this case, the suspect Sheng and others sold counterfeit brand clothing under the name of "foreign trade surplus" through physical stores and online stores, and were eventually caught by the police. This reminds foreign trade companies: honest operation is the way to long-term success, Google Ads must be based on legal and compliant foundations.

外贸企业通过Google推广获取优质客户的三大策略：

Three strategies for foreign trade companies to acquire quality customers through Google Ads:

1. 使用Google Shopping广告展示真实产品图片和价格

1. Use Google Shopping ads to display authentic product images and prices

2. 通过再营销广告定位访问过官网的潜在客户

2. Use remarketing ads to target potential customers who have visited the official website

3. 结合Google Analytics分析客户行为，优化广告投放

3. Combine Google Analytics to analyze customer behavior and optimize ad placement

杨浦警方表示将持续打击侵权假冒行为，维护良好营商环境。外贸企业应以此为鉴，善用Google推广等数字营销工具，走合法合规的发展道路。

Yangpu police said they will continue to crack down on infringement and counterfeiting to maintain a good business environment. Foreign trade companies should take this as a warning, make good use of digital marketing tools such as Google Ads, and follow a legal and compliant development path.