外贸鞋质量解析与谷歌竞价推广开通指南

外贸鞋质量解析与谷歌竞价推广开通指南

Quality Analysis of Foreign Trade Shoes and Guide to Google Bidding Promotion

外贸鞋的真实情况

The Truth About Foreign Trade Shoes

外贸鞋并非正品，但相比莆田鞋质量更高级，更不容易被识别为仿品。外贸鞋主要分为两种类型：

Foreign trade shoes are not genuine products, but they are of higher quality than Putian shoes and less likely to be identified as fakes. There are two main types of foreign trade shoes:

1. 工厂剩余或质检不合格产品：这些是外销订单的剩余产品，或因某些质检问题未能通过的产品。专业贸易商会批量收购这些产品，然后转售给批发商。这类产品属于原厂原单，但可能存在一些小瑕疵。

1. Factory surplus or failed quality inspection products: These are leftover products from export orders or products that failed certain quality inspections. Professional traders will purchase these products in bulk and then resell them to wholesalers. These products are original factory goods but may have minor defects.

2. 仿制品：根据原单正品开模生产的产品。不同厂家的技术水平不同，仿制质量也参差不齐。

2. Replicas: Products manufactured based on molds of genuine products. The quality varies depending on the technical level of different manufacturers.

如何开通谷歌竞价推广？

How to Set Up Google Bidding Promotion?

1. 创建Google Ads账户：访问ads.google.com注册账户

1. Create a Google Ads account: Visit ads.google.com to register

2. 设置推广目标：选择适合您业务的推广目标（网站流量、产品销量等）

2. Set promotion goals: Choose appropriate promotion goals for your business (website traffic, product sales, etc.)

3. 创建广告系列：选择搜索广告类型，设置预算和出价策略

3. Create ad campaigns: Select search ad type, set budget and bidding strategy

4. 关键词研究：使用Google关键词规划工具选择相关关键词

4. Keyword research: Use Google Keyword Planner to select relevant keywords

5. 优化广告：编写吸引人的广告文案，设置目标网页

5. Optimize ads: Write attractive ad copy and set landing pages

提示：稳定的搜索推广(gofair)需要持续优化关键词和广告质量

Tip: Stable search promotion (gofair) requires continuous optimization of keywords and ad quality