亚马逊站内推广VS站外推广：新手卖家必知的流量获取策略
在电商创业的道路上，挑战无处不在。 让我们跟随老陈的实战记录与分享，一同探索其中的奥秘。
On the path of e-commerce entrepreneurship, challenges are everywhere. Let's follow Lao Chen's practical records and sharing to explore the mysteries together.
新手卖家的常见困惑
Common Confusions of New Sellers
许多新手卖家咨询："老陈，亚马逊的站外推广究竟该如何操作？" 有趣的是，他们甚至还没掌握站内流量玩法，就开始琢磨站外推广。
Many new sellers ask: "Lao Chen, how exactly should Amazon's off-site promotion be done?" Interestingly, they start thinking about off-site promotion before even mastering on-site traffic strategies.
站内流量VS站外流量的核心区别
Core Differences Between On-site and Off-site Traffic
1. 流量精准度：站内流量更精准，不挑产品；站外流量转化率通常较低
1. Traffic Accuracy: On-site traffic is more precise and not picky about products; Off-site traffic usually has lower conversion rates
2. 获取成本：美国站CPC约1美元，而Google/Facebook广告成本可能超过3美元
2. Acquisition Cost: US station CPC is about $1, while Google/Facebook ads may cost over $3
适合做站外推广的四种情况
Four Situations Suitable for Off-site Promotion
情况1：获取长尾词流量后 - 当大词获取成本高于站外推广时
Situation 1: After acquiring long-tail keyword traffic - When the cost of acquiring broad keywords is higher than off-site promotion
情况2：产品特性特殊 - 难以用关键词描述的产品更适合站外推广
Situation 2: Unique product characteristics - Products hard to describe with keywords are more suitable for off-site promotion
情况3：站内竞争激烈 - CPC高达3-4美元的类目可考虑站外推广
Situation 3: Fierce on-site competition - Categories with CPC as high as $3-4 can consider off-site promotion
情况4：社交媒体表现优异 - 在短视频等平台容易被种草的产品
Situation 4: Excellent social media performance - Products easily "planted" on platforms like short videos
运营核心：明确目标，选择合适手段，实现最佳效果与最低成本
Core of Operation: Define goals, choose appropriate methods, achieve best results with lowest cost
