精准SEO推广指南：什么是谷歌推广及OZON平台选品五大逻辑
一、什么是真正的SEO推广与谷歌推广？
SEO推广是通过优化网站结构、内容和外链建设，提升网站在搜索引擎中的自然排名。而谷歌推广(Google Ads)则是付费广告系统，通过关键词竞价让广告展示在搜索结果页顶部。
Part 1: What is Real SEO Promotion and Google Ads?
SEO promotion improves organic search rankings through website optimization, while Google Ads is a paid advertising system displaying ads at the top of search results through keyword bidding.
二、OZON平台选品五大核心逻辑
1. 多平台交叉选品法
爆款产品在不同平台间存在需求差，将A平台热销品复制到B平台可能成为新爆款。关键要验证目标平台的消费需求同步性。
2. 季节性选品法
把握圣诞、寒假等营销节点提前布局季节性商品，需注意这类产品生命周期短，需精准把控库存。
Part 2: 5 Core Product Selection Strategies for OZON Platform
1. Cross-platform Selection Method
Hot-selling products may have demand gaps across platforms. Replicating bestsellers from Platform A to B could create new hits, provided there's verified demand.
2. Seasonal Selection Method
Leverage holiday peaks like Christmas/winter vacations with timely products. Note these have short lifecycles requiring precise inventory control.
3. 平台数据选品法
深度分析平台热销榜数据，研究关键词和产品卖点（注意：跟卖存在侵权风险且权重较低）。
4. 供应商推荐法
优质供应商掌握市场前沿信息，新手卖家应建立稳定供应商沟通机制。
5. 类目深耕法
专注细分品类，通过产品线延伸降低市场调研成本，符合跨境电商精细化运营趋势。
3. Platform Data Analysis
Deep-dive into platform bestseller lists, studying keywords and selling points (Warning: reselling risks infringement and lower rankings).
4. Supplier Recommendation
Top suppliers possess cutting-edge market intelligence. New sellers should maintain regular communication channels.
5. Category Specialization
Focus on niche categories, expanding product lines to reduce research costs - aligns with cross-border e-commerce refinement trends.
三、物流合作伙伴推荐
运盟国际物流作为OZON官方物流商，提供从中国到俄罗斯的全程物流解决方案，包括海外仓和本土清关服务。
Part 3: Recommended Logistics Partner
Yunmeng International Logistics, OZON's official provider, offers end-to-end China-Russia solutions including overseas warehouses and local customs clearance.
