中国玩具出口企业应对美国ASTMF963-17新标准全攻略
美国实施玩具安全新规，中国出口企业从容应对
The United States implements new toy safety regulations, Chinese exporters respond calmly
根据美国消费品安全委员会(CPSC)最新规定，ASTMF963-17玩具安全标准已于2018年2月28日正式生效。作为中国玩具出口第一大市场，美国此举将使中国玩具企业面临更严格的市场准入要求。
According to the latest regulations from the U.S. Consumer Product Safety Commission (CPSC), the ASTM F963-17 toy safety standard officially took effect on February 28, 2018. As the largest export market for Chinese toys, this move by the U.S. will subject Chinese toy manufacturers to more stringent market access requirements.
标准变更对出口影响分析
Analysis of the impact of standard changes on exports
数据显示，2017年中国玩具出口额达239.62亿美元，同比增长30.4%，美国80%以上的进口玩具来自中国。ASTM标准已成为美国认可度最高的认证标准之一，不符合该标准的玩具将无法进入美国市场。
Statistics show that China's toy exports reached $23.962 billion in 2017, a year-on-year increase of 30.4%, with over 80% of U.S. imported toys coming from China. The ASTM standard has become one of the most recognized certification standards in the U.S., and toys that fail to comply cannot enter the American market.
SGS技术经理彭丽指出："ASTMF963-17主要在可充电锂电池领域有重要调整。电池过充测试需要持续14天，制造商需特别注意。"
SGS technical manager Peng Li noted: "ASTM F963-17 mainly has significant adjustments in the rechargeable lithium battery sector. The battery overcharge test requires continuous charging for 14 days, which manufacturers need to pay special attention to."
中国企业应对策略
Chinese enterprises' response strategies
菏泽欧乐玩具总经理马迅表示："经过多年发展，我们的产品已达标各项标准。通过淘汰有害添加剂，我们在质量和设计方面都有显著提升。"
Ma Xun, general manager of Heze Oule Toys, stated: "After years of development, our products already meet all standards. By eliminating harmful additives, we have made significant improvements in both quality and design."
专家建议企业应：
- 密切关注邻苯二甲酸盐新规(16CFR1307将于4月25日实施)
- 加强原材料有毒物质检测
- 提供详尽的使用说明和警告标志
Experts recommend that enterprises should:
- Closely monitor new phthalate regulations (16 CFR 1307 to be implemented on April 25)
- Strengthen testing for toxic substances in raw materials
- Provide detailed instructions and warning labels
转型升级是关键
Transformation and upgrading are crucial
面对日益严格的海外标准，中国玩具企业必须：
- 改变传统加工贸易模式
- 放弃低价竞争策略
- 注重产品创新和品牌建设
- 生产环保型高附加值玩具
Facing increasingly stringent overseas standards, Chinese toy enterprises must:
- Change traditional processing trade models
- Abandon low-price competition strategies
- Focus on product innovation and brand building
- Produce environmentally friendly toys with high added value
