Google推广助力外贸企业：亚马逊跨境电商开店全流程指南
Google推广助力外贸企业：亚马逊跨境电商开店全流程指南
Google Ads for Global Trade: Complete Guide to Amazon Cross-border E-commerce Store Setup
优秀的外贸公司如何通过Google推广获取客户资源？ 亚马逊作为全球最大的跨境电商平台，已成为中国企业出海的首选。本文将详细介绍亚马逊开店流程及费用，并说明如何结合Google推广策略提升运营效果。
How do top foreign trade companies acquire customer resources through Google Ads? As the world's largest cross-border e-commerce platform, Amazon has become the preferred choice for Chinese companies going global. This article details the Amazon store setup process and costs, while explaining how to integrate Google Ads strategies to enhance operational effectiveness.
一、亚马逊跨境电商开店流程 | Amazon Cross-border E-commerce Store Setup Process
亚马逊提供两种注册方式：官网自行注册和招商经理入驻。通过Google推广获取的流量可以高效转化为店铺客户。
Amazon offers two registration methods: self-registration on the official website and investment manager registration. Traffic acquired through Google Ads can be efficiently converted into store customers.
1. 官网注册 | Official Website Registration
第一步：访问亚马逊官网，选择站点，填写基本信息。建议在注册前通过Google推广了解目标市场。
Step 1: Visit Amazon's official website, select the site, and fill in basic information. It is recommended to understand the target market through Google Ads before registration.
2. 招商经理注册 | Investment Manager Registration
注册时间1-2周，适合需要专业指导的卖家。结合Google推广数据分析，可以更好地选择注册方式。
The registration takes 1-2 weeks and is suitable for sellers who need professional guidance. Combined with Google Ads data analysis, you can better choose the registration method.
二、亚马逊开店费用及Google推广预算 | Amazon Store Costs and Google Ads Budget
1. 账号注册费：0元
但建议预留Google推广预算，初期每月$500-$1000可获得良好曝光。
1. Account registration fee: $0
But it is recommended to reserve a Google Ads budget, $500-$1000 per month in the initial stage can get good exposure.
2. 月服务费
北美站$39.99/月。通过Google推广精准定位可提高ROI。
2. Monthly service fee
$39.99/month for North American sites. Precise targeting through Google Ads can improve ROI.
3. 销售佣金
不同类目8%-15%不等。配合Google推广的再营销功能可提升复购率。
3. Sales commission
8%-15% varies by category. Combined with the remarketing function of Google Ads, the repurchase rate can be improved.
总结： 亚马逊开店结合Google推广是外贸企业获取国际客户的黄金组合。合理分配预算，前期可设置70%用于亚马逊运营，30%用于Google推广。
Conclusion: Amazon store setup combined with Google Ads is the golden combination for foreign trade companies to acquire international customers. Reasonably allocate the budget, 70% for Amazon operations and 30% for Google Ads in the early stage.
