京东携手Shopify布局跨境电商：精准获客新机遇

京东携手Shopify布局跨境电商：精准获客新机遇

JD.com Partners with Shopify to Expand Cross-border E-commerce: New Opportunities for Precise Customer Acquisition

跨境电商热度持续升温，京东集团于1月18日宣布与国际电商服务平台Shopify达成战略合作，成为Shopify首个中国战略合作伙伴。此次合作将为国际商家提供快速入驻中国市场的绿色通道，将原本需要数月的入华手续缩短至3-4周，最快可实现1天完成开店流程。

As cross-border e-commerce gains momentum, JD.com announced a strategic partnership with international e-commerce service platform Shopify on January 18, becoming Shopify's first strategic partner in China. This collaboration will provide international merchants with a fast-track channel to enter the Chinese market, reducing the entry process from several months to 3-4 weeks, with store setup possible in as little as one day.

京东将通过国际物流插件为海外商家提供跨境航线、海外仓及最后一公里配送服务。同时，京东还将助力中国商家通过Shopify建立面向全球市场的DTC独立站，打造"京东一站式选品平台"。

JD.com will provide international merchants with cross-border shipping routes, overseas warehouses, and last-mile delivery services through its international logistics plugin. Additionally, JD will help Chinese merchants establish DTC independent sites for global markets via Shopify, creating a "JD One-stop Product Selection Platform."

专家观点：中南财经政法大学数字经济研究院执行院长盘和林表示，京东与Shopify的合作是快速扩张海外市场的有效方式。Shopify作为电商解决方案提供商，其平台上的电商独立运营，这种合作模式能够有效提升Shopify在中国市场的知名度和销售额。

Expert Insight: Pan Helin, Executive Dean of the Digital Economy Research Institute at Zhongnan University of Economics and Law, stated that JD's partnership with Shopify is an effective way to rapidly expand in overseas markets. As an e-commerce solution provider with independently operated merchants on its platform, this collaboration model can significantly enhance Shopify's brand awareness and sales in the Chinese market.

目前，京东已在北美、欧洲、东南亚、中东、澳洲等地运营80个保税仓库及海外仓库。Shopify去年第二季度以11.6亿的月平均独立访客数首次超过亚马逊，被视为亚马逊的主要竞争对手之一。

Currently, JD operates 80 bonded and overseas warehouses in regions including North America, Europe, Southeast Asia, the Middle East, and Australia. Shopify surpassed Amazon for the first time in Q2 last year with 1.16 billion monthly unique visitors, positioning itself as one of Amazon's main competitors.

挑战与机遇并存：跨境电商面临物流不稳定、品牌化建设、流量成本上涨等挑战。敦煌网全球用户营销中心运营总监张静指出，如何优化物流时效、建立品牌忠诚度、控制获客成本将成为行业关键。

Challenges and Opportunities: Cross-border e-commerce faces challenges including logistics instability, brand building, and rising customer acquisition costs. Zhang Jing, Operations Director of DHgate's Global User Marketing Center, noted that optimizing logistics efficiency, establishing brand loyalty, and controlling customer acquisition costs will be crucial for the industry.

盘和林认为，跨境电商成功的关键在于找到积累海外用户流量的有效模式，同时需要解决物流、售后等服务的脱节问题，打造差异化竞争优势。

Pan Helin believes the key to success in cross-border e-commerce lies in finding effective models for accumulating overseas user traffic, while addressing service disconnections in logistics and after-sales to create differentiated competitive advantages.