中国企业闪耀欧洲杯：5家官方合作伙伴创纪录 中国制造热销海外
随着2024欧洲杯的开幕，中国品牌和中国制造再次成为全球焦点。海信、比亚迪、支付宝、vivo和速卖通等5家中国企业作为官方全球合作伙伴亮相，创下中国企业赞助欧洲杯的历史新高。
With the opening of Euro 2024, Chinese brands and manufacturing have once again become the global focus. Hisense, BYD, Alipay, vivo, and AliExpress appeared as official global partners, setting a new record for Chinese corporate sponsorship of the European Championship.
这5家企业分别来自智能家电、新能源汽车、支付科技、智能手机和跨境电商等热门出海领域。数据显示，自2016年首次赞助欧洲杯以来，海信的海外收入从234亿元增长至858亿元，海外营收占比从23%提升至43%。
These five companies represent smart home appliances, new energy vehicles, payment technology, smartphones, and cross-border e-commerce - all hot sectors for Chinese companies going global. Data shows that since first sponsoring Euro 2016, Hisense's overseas revenue has grown from 23.4 billion yuan to 85.8 billion yuan, with overseas revenue share increasing from 23% to 43%.
中国制造同样迎来出口热潮：
"Made in China" products are also experiencing an export boom:
- 义乌前2个月对法国出口体育用品增长70.5%
- 福建1-4月体育用品出口42.79亿元，增长13.34%
- 速卖通5月足球用品销量同比增长80%
- Yiwu's sports goods exports to France grew 70.5% in first two months
- Fujian exported 4.279 billion yuan worth of sports goods Jan-Apr, up 13.34%
- AliExpress football product sales rose 80% YoY in May
跨境电商平台速卖通表示，成为欧洲杯官方合作伙伴后，将提供商品折扣、互动游戏和比赛门票等福利。据欧足联数据，2020欧洲杯全球累计观看人次达52.3亿，决赛观赛人次3.28亿。
Cross-border e-commerce platform AliExpress stated that after becoming an official Euro partner, it will offer benefits including product discounts, interactive games, and match tickets. According to UEFA data, Euro 2020 attracted 5.23 billion cumulative global viewers, with 328 million watching the final.
在东莞的菜鸟跨境仓库，工作人员表示："前两周送来的足球已经卖光，正在紧急补货。"义乌商家郑先生也表示："欧洲杯期间，我们的足球袜销量是平时的两倍。"
At Cainiao's cross-border warehouse in Dongguan, staff reported: "The footballs delivered two weeks ago are already sold out, and we're urgently replenishing stock." Yiwu merchant Mr. Zheng also said: "During the Euros, our football sock sales doubled compared to normal times."
从赞助商数量到出口数据，中国企业正通过欧洲杯这一全球舞台，展现着日益增长的国际影响力和商业价值。
From sponsor numbers to export data, Chinese companies are using the Euros as a global stage to demonstrate their growing international influence and commercial value.
