全域亚马逊外销接单与谷歌竞价推广策略 | 独立站如何吸引Z世代消费者
全域亚马逊外销接单与谷歌竞价推广策略 | 独立站如何吸引Z世代消费者
Global Amazon Export Orders & Google Ads Strategies | How Independent Stores Attract Gen Z Consumers
颜值即正义、乐于分享、为兴趣付费，是Z世代消费者的三大特征。在悦己心理的影响下，Z世代在购买商品时，不再只关注于产品的实用价值，而更多开始将关注重点放到了产品的情绪价值上。
Beauty is justice, willingness to share, and paying for interests are the three major characteristics of Gen Z consumers. Influenced by self-pleasure psychology, Gen Z consumers no longer focus solely on the practical value of products when making purchases, but shift their attention to the emotional value of products.
市场与用户分析 | Market & User Analysis
从地区分布来看，亚洲是玩具手办市场的最大组成部分，日韩两国，尤其是日本，对手办玩具的需求是非常强烈的。
From a regional perspective, Asia is the largest component of the toy figurine market, with Japan and South Korea, especially Japan, showing strong demand for figurine toys.
数据显示，目前全球玩具手办市场规模已超过100亿美元。欧美同样是手办市场的重要组成部分，尤其是美国。
Data shows that the global toy figurine market size has exceeded $10 billion. Europe and America are also important parts of the figurine market, especially the United States.
流量来源分析 | Traffic Source Analysis
根据similarweb数据显示，Kidrobot官网的流量主要来自于自然搜索流量（43.67%）、直接访问流量（28.14%）、付费搜索（16.69%）以及社交媒体（8.94%）。
According to SimilarWeb data, Kidrobot's official website traffic mainly comes from organic search (43.67%), direct visits (28.14%), paid search (16.69%), and social media (8.94%).
转化提升分析 | Conversion Optimization Analysis
独特设计：与大多数手办品牌不同，Kidrobot的手办并非是直接按照作品角色来制作的，而是在原型的基础上，融入了艺术元素。
Unique Design: Unlike most figurine brands, Kidrobot's products are not directly based on character designs, but incorporate artistic elements on prototypes.
盲盒销售：盲盒销售是玩具品类非常普遍的一种玩法，通过抓住人们的猎奇心理，来创造更高的销量。
Blind Box Sales: Blind box sales are a very common strategy in the toy category, creating higher sales by capturing people's curiosity.
礼品指南：手办玩具是Z世代送礼的首选项，Kidrobot提供的礼品指南，详细地列出了不同身份，送给不同人群可选择的礼品范围。
Gift Guide: Figurine toys are the preferred gift choice for Gen Z. Kidrobot's gift guide details gift options for different recipients based on various identities.
预售：预售是设计类产品获取市场反馈的最佳途径之一，Kidrobot将最新设计发布到网站上，并邀请顾客进行预购。
Pre-sales: Pre-sales are one of the best ways for design products to obtain market feedback. Kidrobot publishes new designs on its website and invites customers to pre-order.
以上便是我们对Kidrobot官网的一些粗略分析，如果你想了解独立站推广的详细策略，可以私信我们了解更多！
The above is our preliminary analysis of Kidrobot's official website. If you want to learn more about detailed strategies for independent store promotion, please contact us for more information!
