制造业出海战略解析：跟随策略与绿色转型的双轮驱动
制造业出海战略解析：跟随策略与绿色转型的双轮驱动
Analysis of Manufacturing Going Global Strategy: Dual Drivers of Follow Strategy and Green Transformation
经济观察网 大连报道 - 在2024夏季达沃斯论坛上，毕马威中国合伙人江立勤分享了关于中国制造业全球化布局的深刻见解。"中国先进产能正在全球范围内加速布局，特别是在'一带一路'沿线国家取得显著成果。"江立勤表示。
Economic Observer Dalian Report - At the 2024 Summer Davos Forum, Jiang Liqin, Partner of KPMG China, shared profound insights on the globalization of Chinese manufacturing. "China's advanced production capacity is accelerating its global layout, achieving remarkable results especially in countries along the 'Belt and Road'." Jiang said.
新三样崛起：中国制造转型新动能
The Rise of "New Three": New Momentum for China's Manufacturing Transformation
根据毕马威发布的《中国制造业企业出海白皮书》显示：
- 2023年"新三样"（电动汽车、锂电池、太阳能电池）出口突破万亿大关
- 2020-2023年复合增长率达57.7%
- 远高于传统"老三样"的增长速度
According to KPMG's "White Paper on Chinese Manufacturing Enterprises Going Global":
- In 2023, exports of the "New Three" (EVs, lithium batteries, solar cells) exceeded the trillion yuan threshold
- 2020-2023 CAGR reached 57.7%
- Significantly higher than the growth rate of traditional "Old Three"
拉美市场：中国制造出海新热点
Latin American Market: New Hotspot for Chinese Manufacturing Going Global
江立勤特别指出拉美市场的战略价值："从供应链和运输成本考量，许多中国企业选择在拉美设厂。"重点投资领域包括：
- 哥伦比亚：铁路制造
- 智利：汽车及医药制造
- 巴西：汽车、家电及金属制品
Jiang particularly emphasized the strategic value of the Latin American market: "Considering supply chain and transportation costs, many Chinese companies choose to set up factories in Latin America." Key investment areas include:
- Colombia: Railway manufacturing
- Chile: Automotive and pharmaceutical manufacturing
- Brazil: Automotive, home appliances and metal products
跟随策略：制造业出海的成功之道
Follow Strategy: The Key to Successful Manufacturing Globalization
江立勤总结了三种有效的市场进入策略：
| 策略类型 | 优势 | 适用条件 |
|---|---|---|
| 跟随市场趋势 | 把握潜力市场 | 市场调研能力强 |
| 跟随竞争对手 | 降低试错成本 | 快速响应能力 |
| 跟随产业链 | 确保供应链稳定 | 上下游协同能力 |
Jiang summarized three effective market entry strategies:
| Strategy Type | Advantages | Applicable Conditions |
|---|---|---|
| Follow market trends | Grasp potential markets | Strong market research capability |
| Follow competitors | Reduce trial-and-error costs | Rapid response capability |
| Follow industry chain | Ensure supply chain stability | Upstream-downstream coordination |
绿色转型：制造业出海新前沿
Green Transformation: New Frontier for Manufacturing Globalization
在气候变化议题日益重要的背景下，江立勤建议出海企业：
• 密切关注目标国能源政策
• 建立完善风险管理体系
• 加强供应链多元化和韧性
"以'绿色'为底色，为全球气候变化贡献中国方案。"江立勤总结道。
Against the backdrop of increasingly important climate change issues, Jiang suggested that companies going global should:
• Closely monitor energy policies in target countries
• Establish comprehensive risk management systems
• Strengthen supply chain diversification and resilience
"With 'green' as the background, contribute Chinese solutions to global climate change." Jiang concluded.
