空气炸锅全球爆火:TikTok周榜第一的节能厨房神器
随着全球能源价格上涨,节能家电正成为各国消费者的新宠。近期,空气炸锅在TikTok平台异军突起,成为现象级爆款产品。
As global energy prices soar, energy-saving appliances are becoming consumers' new favorites. Recently, air fryers have emerged as a phenomenal hit product on TikTok.
1. TikTok烹饪革命:空气炸锅内容46亿次观看
1. TikTok Cooking Revolution: 4.6 Billion Views on Air Fryer Content
英国Argos报告显示,"air fryer"成为TikTok周搜索冠军,单周搜索量达184万次(每秒3次)。相关标签#airfryer累计观看量46亿次,#AirfryerMaster更达49亿次。
UK retailer Argos reports "air fryer" became TikTok's weekly search champion with 1.84 million searches (3 searches per second). The hashtag #airfryer has accumulated 4.6 billion views, while #AirfryerMaster reached 4.9 billion.
2. 节能经济账:年省285英镑
2. Energy Savings: £285 Annual Reduction
研究显示,空气炸锅日均耗电成本仅14便士,相比电饭煲(87便士/天)每年可节省约285英镑。一位百万粉丝美食博主表示:"每次使用都感觉在节能方面又赢了一次"。
Studies show air fryers cost only 14p per day to operate, saving about £285 annually compared to rice cookers (87p/day). A food influencer with 1M followers said: "Every use feels like another win in energy savings."
3. 全球热销:东南亚市场两位数增长
3. Global Sales Boom: Double-Digit Growth in Southeast Asia
飞利浦东南亚市场经理预测空气炸锅销量将实现两位数增长。新兴品牌Gaabor在TikTok大促中包揽销量冠亚军,印尼市场新型无烟款登顶店铺销量榜首。
Philips' Southeast Asia manager predicts double-digit growth in air fryer sales. Emerging brand Gaabor secured top sales rankings during TikTok promotions, with a smokeless model becoming the bestseller in Indonesia.
4. 电商平台表现:亚马逊英国站搜索第一
4. E-commerce Performance: #1 Search on Amazon UK
"Air fryers"登顶亚马逊英国站搜索关键词榜首,月搜索量160,818次。低价产品(<100英镑)最受关注,月搜索量达52,679次。热销款累计获得66,770条评价,评分4.9/5。
"Air fryers" topped search rankings on Amazon UK with 160,818 monthly searches. Budget models (<£100) attracted most attention (52,679 searches/month). A bestseller has accumulated 66,770 reviews with 4.9/5 rating.
行业展望:在全球通胀背景下,叠加TikTok美食趋势推动,空气炸锅市场需求将持续升温,成为小家电领域的长期增长点。
Industry Outlook: Amid global inflation and TikTok food trends, air fryer demand will continue rising, establishing long-term growth in small appliances sector.
