广州国际美妆周：北京路国风美妆盛宴即将开启
广州国际美妆周：北京路国风美妆盛宴即将开启
Guangzhou International Beauty Week: Beijing Road's Traditional Chinese Style Beauty Feast is Coming
羊城晚报讯 第二届"广州国际美妆周"越秀分会场活动将于12月18日在北京路广百南门广场盛大举行。本次活动以"'越'古韵芳华，'秀'国风彩妆"为主题，将东方美学与现代美妆完美融合。
According to Yangcheng Evening News, the second "Guangzhou International Beauty Week" Yuexiu sub-venue event will be grandly held on December 18 at the South Gate Plaza of Grandbuy in Beijing Road. The event, themed "'Yue' Ancient Charm, 'Xiu' Chinese Style Makeup", perfectly blends oriental aesthetics with modern beauty.
越秀区：广州美妆产业的核心区
Yuexiu District: The Core Area of Guangzhou's Beauty Industry
越秀区作为广州建设国际消费中心城市的核心区，拥有超过4万家化妆品经营业户。1987年，全国首家Dior专柜就在越秀区的广州友谊商店设立。
As the core area of Guangzhou's international consumption center city construction, Yuexiu District has more than 40,000 cosmetic business operators. In 1987, China's first Dior counter was established in Guangzhou Friendship Store in Yuexiu District.
活动亮点抢先看
Event Highlights Preview
1. 启动仪式：发型表演秀
通过"东方新韵·阳光绮梦"国风美妆发型秀展示东方美学。
1. Opening Ceremony: Hairstyle Show
The "Oriental New Rhyme·Sunshine Dream" Chinese style makeup and hairstyle show will display oriental aesthetics.
2. 新品发布：品牌美妆路演
闻献、雪花秀等品牌将携新品亮相。
2. New Product Launch: Brand Beauty Roadshow
Brands like Wenxian and Sulwhasoo will showcase their new products.
3. 互动体验：城市漫游打卡
现场提供专业皮肤检测、彩妆化妆补妆等服务。
3. Interactive Experience: City Walk Check-in
On-site services include professional skin testing, makeup touch-ups, etc.
4. 多元购物：线上线下促销
联合北京路商圈开展系列促销活动。
4. Diverse Shopping: Online and Offline Promotions
A series of promotional activities will be held in cooperation with Beijing Road business district.
越秀美妆产业发展
Development of Yuexiu's Beauty Industry
越秀区近年来构建了矿泉美妆等特色商圈发展格局，美博城成为全国首个美妆行业市场采购试点，年线下交易额达151亿元。
In recent years, Yuexiu District has established characteristic business districts such as Meibocheng, which has become China's first pilot market procurement for the beauty industry, with an annual offline transaction volume of 15.1 billion yuan.
文｜记者 李春炜 图｜通讯员提供
Text | Reporter Li Chunwei Photo | Provided by Correspondent
