海外市场大洗牌：传统外贸如何通过跨境电商逆势突围？

海外市场大洗牌：传统外贸如何通过跨境电商逆势突围？

Overseas Market Reshuffle: How Can Traditional Foreign Trade Break Through the Situation Through Cross-border E-commerce?

疫情冲击下的全球贸易格局巨变

Major Changes in Global Trade Patterns Under the Impact of the Pandemic

突如其来的疫情极大地挤压了线下实体业的生存空间，海外线下零售市场遭受重创。以百年零售商Lord & Taylor为例，已申请破产保护。与此同时，亚马逊Q2营业收入达889亿美元，同比增长40%，跨境电商卖家迎来爆发式增长。

The sudden pandemic has severely squeezed the living space of offline physical industries, and overseas offline retail markets have been hit hard. Taking the century-old retailer Lord & Taylor as an example, it has filed for bankruptcy protection. At the same time, Amazon's Q2 revenue reached $88.9 billion, a year-on-year increase of 40%, and cross-border e-commerce sellers have experienced explosive growth.

外贸三大趋势不可逆转

Three Irreversible Trends in Foreign Trade

1. 去中心化：贸易中间环节减少，供应商直接触达消费者
2. 线上化：外贸交易向线上转移
3. 订单碎片化：消费者导向明显，订单更频繁

1. Decentralization: Reduction of intermediate trade links, suppliers directly reach consumers
2. Onlineization: Foreign trade transactions shift online
3. Fragmentation of orders: Consumer orientation is obvious, orders are more frequent

传统外贸转型跨境电商的困境与机遇

Difficulties and Opportunities for Traditional Foreign Trade to Transform into Cross-border E-commerce

调查显示，59%的外贸企业现金流撑不过3个月。虽然传统外贸企业拥有制造能力、采购资源和产品开发优势，但缺乏互联网思维成为转型最大障碍。

Surveys show that 59% of foreign trade companies cannot sustain cash flow for more than 3 months. Although traditional foreign trade companies have manufacturing capabilities, procurement resources and product development advantages, the lack of Internet thinking has become the biggest obstacle to transformation.

雨课跨境电商转型解决方案

Rain Class Cross-border E-commerce Transformation Solution

四大头部讲师团队：
- Steve：大数据分析专家
- Sam大叔：13年跨境电商经验
- Sunny：爆款打造专家
- 朱正宏：流量转化大师

Four Top Lecturer Teams:
- Steve: Big data analysis expert
- Uncle Sam: 13 years of cross-border e-commerce experience
- Sunny: Expert in creating bestsellers
- Zhu Zhenghong: Master of traffic conversion

亚马逊系统化运营八大体系：
1. 视觉营销
2. 数据化选品
3. 站外流量
4. 站内促销
5. 满分文案
6. 广告体系
7. 团队管理
8. 财务管理

Eight Systems of Amazon Systematic Operation:
1. Visual marketing
2. Data-based product selection
3. Off-site traffic
4. In-site promotion
5. Perfect copywriting
6. Advertising system
7. Team management
8. Financial management

六阶段成长路径：从开店运营到成为行业大卖

Six-stage Growth Path: From store operation to becoming an industry leader

九大附加服务：包括官方流量扶持、选品指南、运营工具等

Nine Additional Services: Including official traffic support, product selection guide, operation tools, etc.

传统外贸企业要抓住跨境电商发展机遇，需要转变思维模式，借助专业培训快速掌握平台运营技巧，才能在海外市场洗牌中赢得先机。

Traditional foreign trade companies need to seize the development opportunities of cross-border e-commerce, change their thinking mode, and use professional training to quickly master platform operation skills in order to gain the first-mover advantage in the reshuffle of overseas markets.