24小时在线进出口贸易：谷歌竞价推广运营技巧全解析
想知道如何用SEMrush找到有价值的谷歌推广关键词吗？
Want to know how to find valuable Google Ads keywords with SEMrush?
之前曾出现过这样一种情况：一位老板直接给新入职的SEO专员下达了一个任务：在一个月内将"trademark registration"这个词做到谷歌首页。你们认为这位SEO专员会怎么做？该词的竞争难度高达80%。
There was a case where a boss assigned a new SEO specialist the task of ranking "trademark registration" on Google's first page within one month. What do you think the specialist did? The keyword had a competition difficulty of 80%.
结果，这位SEO专员在当天就选择了辞职，原因很简单，对于这种高竞争难度的词，特别是与政府域名网站争夺排名，是完全没有意义的事情。
The result? The specialist resigned the same day because competing for such high-difficulty keywords, especially against government domains, was completely meaningless.
其实，我们选择关键词的标准很简单：
Actually, our criteria for keyword selection are simple:
- 在保证有搜索量的前提下，竞争难度要不大
- Keywords with decent search volume but moderate competition
- 有一定搜索点击潜力的关键词
- Keywords with click potential
- 与自己网站相关的关键词
- Keywords relevant to your website
1. 建立初始关键字列表 | 1. Build Initial Keyword List
前往Semrush自然流量研究中心（Organic Research）
Go to Semrush Organic Research
输入竞争对手的域名，然后单击【搜索】，我们将获得竞争对手网站在Google前100个自然搜索结果中排名的关键字列表。
Enter competitor domains and click "Search" to get their top 100 ranking keywords in Google's organic results.
以healthy cooking niche为例，我们的竞争对手网站是fitmencook.com。我们可以查看该网站从搜索引擎获得流量的关键词具体有哪些。
Take healthy cooking niche as example, with competitor site fitmencook.com. We can see which keywords drive traffic to their site.
可以关注KD％（关键字难度）列，这是我们衡量竞争某个关键词的难度的重要判断标准。
Pay attention to KD% (Keyword Difficulty), our key metric for evaluating competition level.
2. 展开您的关键字列表 | 2. Expand Your Keyword List
使用工具：关键字魔术工具（Keyword Magic Tool）
Use Keyword Magic Tool
输入一个种子关键词比如：air fryer recipes，然后单击"搜索"。您将获得一个扩展的关键词列表。
Enter a seed keyword like "air fryer recipes" and click "Search" to get expanded keyword suggestions.
3. 过滤竞争较少的高容量关键字 | 3. Filter High-Volume, Low-Competition Keywords
Semrush提供了3种主要方法来帮助我们找到在搜索量和竞争难度之间平衡的方法。
Semrush offers 3 main methods to find the balance between search volume and competition.
01 估算关键字难度——KD
01 Keyword Difficulty (KD)
- 高于80％：最困难的关键字
- Above 80%: Most difficult keywords
- 60-79％：具有平均难度的关键字
- 60-79%: Medium difficulty
- 40％至59％：可能会有排名的关键字
- 40-59%: Potentially rankable
- 低于40％：最容易排名的关键字
- Below 40%: Easiest to rank
02 估算关键字难度——CPC分析
02 CPC Analysis
得分越接近1：则当前对该关键字出价的广告客户数量越多。
Closer to 1 means more advertisers bidding on the keyword.
03 使用关键字概述报告衡量难度
03 Use Keyword Overview Report
评估大量关键字竞争的另一种快速方法是使用Semrush关键字概述。
Another quick method is using Semrush Keyword Overview for bulk analysis.
