谷歌推广代理商 vs 自主运营：区块链技术从泡沫到重生的启示
在任何商业转折点到来之前，新技术往往是最重要的风向标。 从18世纪的电子打孔机到当代的区块链技术，历史不断证明：真正具有革命性的技术需要经历去伪存真的过程才能展现其核心价值。
Before any commercial turning point emerges, new technologies often serve as the most important indicators. From the 18th century's electromechanical punch card machines to contemporary blockchain technology, history continually proves that truly revolutionary technologies need to undergo a process of separating the wheat from the chaff to reveal their core value.
区块链技术经历了从狂热到泡沫再到理性发展的完整周期。正如腾讯《产业区块链》一书所指出的，"掘金者"带来了短期的市场热度，而"引光者"才能真正推动技术的长期发展。 这种发展轨迹对于数字营销领域（包括谷歌广告投放）同样具有启示意义。
Blockchain technology has gone through a complete cycle from hype to bubble to rational development. As Tencent's "Industrial Blockchain" points out, "gold diggers" bring short-term market heat, while "light bringers" truly promote long-term technological development. This development trajectory also holds lessons for the digital marketing field (including Google Ads).
区块链的产业应用启示
Lessons from Blockchain's Industrial Applications
腾讯在区块链领域的布局展示了技术落地的正确路径：从2015年开始自主研发，到2019年推出中国首张地铁区块链电子发票，再到疫情期间的无接触开票解决方案。这种循序渐进、注重实际价值的发展模式值得数字营销从业者借鉴。
Tencent's layout in the blockchain field demonstrates the right path for technology implementation: from independent R&D starting in 2015, to launching China's first subway blockchain electronic invoice in 2019, to contactless invoicing solutions during the pandemic. This gradual, value-focused development model is worth learning from for digital marketing practitioners.
谷歌推广的代理选择
Choosing Google Ads Agencies
就像区块链领域有"掘金者"和"引光者"之分，谷歌广告代理商也分为不同类型：
Just as there are "gold diggers" and "light bringers" in the blockchain field, Google Ads agencies also come in different types:
- 短期效果型：追求快速ROI，但可能忽视长期品牌建设
- Short-term performance type: Pursues quick ROI but may neglect long-term brand building
- 战略伙伴型：像腾讯布局区块链一样，注重账户的长期健康发展
- Strategic partner type: Like Tencent's blockchain layout, focuses on the long-term healthy development of accounts
根据腾讯区块链技术负责人李茂材的观点，"目前区块链没有非常好的商业模式，还属于偏平台和底层的技术"。同样地，谷歌广告投放的核心价值不在于短期效果，而在于建立可持续的数字营销基础设施。
According to Li Maocai, head of Tencent's blockchain technology, "Blockchain currently lacks excellent business models and is still more of a platform and underlying technology." Similarly, the core value of Google Ads lies not in short-term results, but in building sustainable digital marketing infrastructure.
自主运营 vs 代理商：区块链案例的启示
Self-Management vs Agencies: Blockchain Case Insights
腾讯区块链的发展历程表明：专业的事应该交给专业的团队。虽然企业可以自主运营谷歌广告账户，但像腾讯布局区块链一样，与专业代理商合作往往能获得：
Tencent's blockchain development shows that: professional matters should be handled by professional teams. Although companies can manage Google Ads accounts themselves, partnering with professional agencies—like Tencent's approach to blockchain—often yields:
- 更系统的账户优化策略
- More systematic account optimization strategies
- 持续的技术更新支持
- Continuous technical update support
- 跨行业的经验借鉴
- Cross-industry experience sharing
正如经济学家朱嘉明教授所说："2020年是区块链与产业结合的重要年份"。对于数字营销而言，2024年将是企业重新评估谷歌广告运营模式的关键时点。
As economist Professor Zhu Jiaming said: "2020 was an important year for the integration of blockchain and industry." For digital marketing, 2024 will be a critical time for businesses to reevaluate their Google Ads operation models.
结论： 无论是区块链技术应用还是谷歌广告投放，核心都在于找到能够创造长期价值的合作伙伴。腾讯区块链的发展轨迹证明，只有坚持技术深耕与产业结合，才能真正释放创新技术的商业价值。
Conclusion: Whether it's blockchain technology applications or Google Ads, the core lies in finding partners who can create long-term value. Tencent's blockchain development trajectory proves that only by persisting in technological depth and industrial integration can the commercial value of innovative technologies be truly unleashed.
