2021年中国外贸突破6万亿美元：Google推广如何助力企业精准获客？
2021年中国外贸突破6万亿美元：Google推广如何助力企业精准获客？
China's Foreign Trade Exceeds $6 Trillion in 2021: How Google Ads Help Businesses Reach Global Customers
2021年，中国外贸交出了一份令人瞩目的成绩单，进出口规模首次突破6万亿美元大关。在全球疫情冲击下，中国外贸展现出强劲韧性，全年货物贸易进出口总值达39.1万亿元人民币（约6.05万亿美元），同比增长21.4%。
In 2021, China's foreign trade achieved remarkable results, with import and export scale exceeding $6 trillion for the first time. Despite global pandemic challenges, China's foreign trade demonstrated strong resilience, reaching 39.1 trillion yuan (approximately $6.05 trillion) in total goods trade, a year-on-year increase of 21.4%.
数据显示：2021年中国出口21.73万亿元（增长21.2%），进口17.37万亿元（增长21.5%）。与2019年相比，进出口总值增长23.9%。
Data shows: China's exports reached 21.73 trillion yuan (up 21.2%) and imports totaled 17.37 trillion yuan (up 21.5%) in 2021. Compared with 2019, the total import and export value increased by 23.9%.
三大关键因素推动外贸增长：
Three key factors driving foreign trade growth:
- 中国疫情防控和经济发展的全球领先地位
- China's leading position in pandemic control and economic development
- 全球经济复苏态势
- Global economic recovery trend
- 稳增长政策持续显效
- Sustained effects of stable growth policies
值得注意的是，机电产品出口占出口总值的59%，达12.83万亿元。对"一带一路"沿线国家进出口11.6万亿元，增长23.6%，增速高于整体水平。
Notably, mechanical and electrical products accounted for 59% of total exports, reaching 12.83 trillion yuan. Trade with Belt and Road countries totaled 11.6 trillion yuan, up 23.6%, higher than the overall growth rate.
Google推广如何助力外贸企业？
How can Google Ads help foreign trade businesses?
- 精准定位全球采购商
- Precisely target global buyers
- 优化多语言关键词策略
- Optimize multilingual keyword strategies
- 分析国际买家搜索行为
- Analyze international buyer search behavior
- 建立品牌国际知名度
- Build international brand awareness
随着北京冬奥会的临近，海关部门已实施"一机一策"等多项措施，确保物资高效通关。这为外贸企业提供了新的商机，通过Google推广精准投放可以更好地对接国际体育产业采购需求。
With the Beijing Winter Olympics approaching, customs authorities have implemented measures like "one aircraft, one policy" to ensure efficient clearance. This creates new business opportunities for foreign trade companies, where Google Ads can help better connect with international sports industry procurement needs.
展望2022年，虽然面临诸多不确定性，但中国外贸长期向好的基本面不会改变。企业应把握数字化营销机遇，通过SEO优化和Google推广等工具，在复杂国际环境中实现精准获客和业务增长。
Looking ahead to 2022, despite many uncertainties, the fundamentals of China's foreign trade remain positive. Companies should seize digital marketing opportunities and use tools like SEO optimization and Google Ads to achieve precise customer acquisition and business growth in a complex international environment.
