Shopify站内SEO优化完整指南：从基础设置到订单转化
如何通过付费推广获取订单？谷歌广告是否适合Shopify店铺？
How to get orders through paid promotion? Is Google Ads suitable for Shopify stores?
在开始Shopify站内SEO优化之前，建议先阅读以下两篇基础文章：
Before starting Shopify on-page SEO optimization, we recommend reading these two basic articles:
1. Shopify SEO第一步 - 关键词搜索
Shopify SEO Step 1 - Keyword Research
2. Shopify SEO第二步 - 网站结构规划
Shopify SEO Step 2 - Website Structure Planning
什么是站内优化？
What is On-Page Optimization?
站内优化(On-Page SEO)是指通过优化网站内容和结构来提高搜索引擎排名的过程，主要包括三个方面：
On-page SEO refers to the process of optimizing website content and structure to improve search engine rankings, mainly including three aspects:
1. 基于关键词的内容创作
1. Keyword-based content creation
2. 为关键词优化现有内容
2. Optimizing existing content for keywords
3. 优化网站结构和内部链接
3. Optimizing website structure and internal links
Shopify基础SEO设置
Basic SEO Settings for Shopify
Shopify已经内置了基本的SEO功能，无需额外安装插件。以产品页面为例：
Shopify has built-in basic SEO features without needing additional plugins. Take product pages as an example:
1. 页面标题(Page Title) - 控制在50-70个字符，包含主要关键词
1. Page Title - Keep within 50-70 characters, include main keywords
2. 元描述(Meta Description) - 控制在155个字符内，突出产品卖点
2. Meta Description - Keep within 155 characters, highlight product benefits
3. URL Handle - 保持简短，只包含关键词
3. URL Handle - Keep it short, only include keywords
产品描述优化技巧
Product Description Optimization Tips
详细的产品描述能显著提升SEO效果：
Detailed product descriptions can significantly improve SEO performance:
• 越详细越好，但避免关键词堆砌
• The more detailed the better, but avoid keyword stuffing
• 重点优化20%的核心产品
• Focus on optimizing 20% of core products
• 参考亚马逊的产品描述方式
• Learn from Amazon's product description approach
产品评价的重要性
The Importance of Product Reviews
产品评价不仅能提升转化率，还能增强SEO效果：
Product reviews not only improve conversion rates but also enhance SEO:
推荐评价插件：
Recommended review apps:
1. Shopify官方评价应用（免费）
1. Shopify's official review app (free)
2. Judge.me（付费）
2. Judge.me (paid)
3. Loox（付费）
3. Loox (paid)
如需了解更多Shopify SEO技巧，请访问我的博客：Alexyseo.com
For more Shopify SEO tips, please visit my blog: Alexyseo.com
