上海SEO推广与谷歌竞价推广：出口带YZY商标鞋子的侵权风险分析

上海SEO推广与谷歌竞价推广：出口带YZY商标鞋子的侵权风险分析

Shanghai SEO Promotion and Google Ads: Infringement Risks Analysis of Exporting Shoes with YZY Logo

在当今跨境电商蓬勃发展的环境下，上海SEO推广和谷歌竞价推广成为外贸企业拓展国际市场的重要渠道。然而，在推广过程中，产品知识产权问题不容忽视。

In the booming cross-border e-commerce environment, Shanghai SEO promotion and Google Ads have become important channels for foreign trade enterprises to expand international markets. However, intellectual property issues should not be ignored during promotion.

关于出口带有YZY商标的鞋子是否构成侵权的问题：

Regarding whether exporting shoes with YZY logo constitutes infringement:

情况一：明知侵权仍销售
如果您清楚了解阿迪达斯的图案是他人的注册商标仍进行销售，这属于明显的侵权行为，需要承担侵权赔偿责任。

Scenario 1: Knowingly selling infringing products
If you are fully aware that Adidas' design is someone else's registered trademark but still sell the products, this constitutes clear infringement and you will be liable for infringement compensation.

情况二：不知情销售
如果您不了解商标权属情况而销售，虽然也构成侵权，但只要能够提供合法的进货渠道（指明生产商），通常只需停止销售而无需赔偿。

Scenario 2: Unknowingly selling infringing products
If you sell the products without knowledge of the trademark ownership, although it still constitutes infringement, as long as you can provide legal purchase channels (identify the manufacturer), you usually only need to stop selling without compensation.

特别提醒：
对于阿迪达斯这类国际知名品牌，其商标认知度极高，很难主张"不知情"的抗辩理由。即使鞋内有其他厂家商标，只要使用了受保护的图案，同样构成侵权。

Special reminder:
For internationally renowned brands like Adidas, their trademark recognition is extremely high, making it difficult to claim "lack of knowledge" as a defense. Even if there are other manufacturers' logos inside the shoes, using protected designs still constitutes infringement.

SEO推广建议：
1. 产品推广前务必进行商标检索
2. 建立合规的产品供应链
3. 在谷歌广告中避免使用可能侵权的关键词

SEO promotion suggestions:
1. Conduct trademark search before product promotion
2. Establish compliant product supply chains
3. Avoid potentially infringing keywords in Google Ads