外贸赚钱首选:谷歌官方推广网址与旺季商标侵权预警
外贸赚钱首选:谷歌官方推广网址与旺季商标侵权预警
First Choice for Foreign Trade: Google Official Promotion Links and Peak Season Trademark Infringement Alerts
图片来源:图虫创意
亚马逊全球副总裁、亚马逊全球开店亚太区执行总裁戴竫斐曾表示:"许多中国企业已从'价格取胜'转向'以产品研发和创新为核心竞争力'。"
Amazon Global Vice President and Asia-Pacific Executive Director of Global Selling, Cindy Tai, stated: "Many Chinese companies have shifted from 'competing on price' to 'focusing on product R&D and innovation as core competitiveness'."
临近旺季,卖家们面临双重挑战:备货与侵权防范。近期多家知名律所集体发起侵权诉讼:
As peak season approaches, sellers face dual challenges: inventory preparation and infringement prevention. Recently, several well-known law firms have collectively filed infringement lawsuits:
- GBC律所:本月发起34起诉讼
- HSP律所:发起16起诉讼
- Emoji表情包:5起侵权诉讼(案件号21-cv-5670等)
Emoji侵权风险详解:
Emoji Infringement Risks:
全球90%网民使用Emoji,日发送量达60亿次。其商标已在05、08、10、11、12、28、31、36、41、43类注册。
90% of global internet users use Emoji, with 6 billion sent daily. Its trademark is registered in classes 05,08,10,11,12,28,31,36,41,43.
其他高风险品牌:
Other High-Risk Brands:
- Care Bear(爱心熊)
- Oakley(欧克利)
侵权后果严重:
Severe Consequences:
轻则Listing下架,重则销售权限移除。旺季前夕更需谨慎!
Minor cases result in listing removal, serious cases lead to selling privilege revocation. Extra caution needed before peak season!
品牌保护建议:
Brand Protection Tips:
- 避免在产品图片和Listing中使用侵权商标
- 建立自主品牌体系
- 及时注册商标
特别优惠:美国商标注册仅需2199元(11月3日11点秒杀)
Special Offer: US trademark registration only 2199 RMB (Flash sale on Nov 3 at 11 AM)