2024外贸企业必看：Google推广助力中国服装出口逆势增长
中国服装出口结构性增长 | Structural Growth in China's Apparel Exports
根据中国海关最新数据，2024年1-11月中国服装累计出口额达1442.2亿美元。虽然同比微降0.2%，但通过Google推广等数字营销手段，11月单月出口同比增长4.3%，呈现明显回暖趋势。
According to the latest customs data, China's apparel exports totaled $144.22 billion from January to November 2024. Although down 0.2% YoY, with digital marketing tools like Google Ads, November exports alone grew 4.3% YoY, showing clear recovery signs.
Google推广策略建议 | Google Ads Strategy Recommendations
针对增长品类（如针织T恤+23.8%），建议外贸企业：
• 使用Google购物广告精准展示产品
• 通过关键词规划工具优化"wholesale apparel"等关键词
• 设置再营销广告追踪潜在客户
For growing categories (e.g. knitted T-shirts +23.8%), we recommend exporters:
• Utilize Google Shopping Ads for precise product display
• Optimize keywords like "wholesale apparel" with Keyword Planner
• Implement remarketing ads to track potential clients
跨境电商Google推广新机遇 | New Google Ads Opportunities in Cross-border E-commerce
随着TikTok美国月销达11.6亿美元，建议结合Google推广与社交平台：
• 在YouTube（Google旗下）投放视频广告
• 使用Google Analytics分析用户行为
• 通过Google Merchant Center同步产品数据
With TikTok US sales reaching $1.16 billion/month, we suggest combining Google Ads with social platforms:
• Run video ads on YouTube (Google-owned)
• Analyze user behavior with Google Analytics
• Sync product data via Google Merchant Center
政策变化下的Google推广调整 | Google Ads Adjustments Under Policy Changes
针对墨西哥19%新关税等政策：
• 使用Google推广地理位置定位避开高关税地区
• 通过多语言广告开拓新兴市场
• 利用Google Trends监测各国需求变化
Regarding Mexico's 19% new tariff and other policies:
• Apply Google Ads geo-targeting to avoid high-tariff regions
• Explore emerging markets with multilingual ads
• Monitor global demand changes via Google Trends
成功案例：Google推广助力海外扩张 | Success Story: Google Ads Facilitates Overseas Expansion
五菱汽车通过Google推广组合策略，在印尼新能源车市场获得超40%份额：
• 搜索广告覆盖"EV Indonesia"等高意向关键词
• 展示广告在汽车类网站精准投放
• 视频广告展示生产线实况增强信任
Wuling Motors achieved over 40% NEV market share in Indonesia with comprehensive Google Ads strategy:
• Search ads targeting high-intent keywords like "EV Indonesia"
• Display ads on automotive websites
• Video ads showing production line to build trust
