谷歌收录优化：跨境电商SEO推广与合规发展全攻略
深圳商报驻京记者 宋华 文/图 | Shenzhen Business Daily Correspondent Song Hua
在跨境电商快速发展的今天，谷歌收录优化已成为企业出海营销的关键环节。2024年中国国际服务贸易交易会（服贸会）于9月16日在北京圆满落幕，首次参展的展睿投资咨询（深圳）公司相关负责人芮添表示："服贸会汇聚全球顶尖服务商，为深圳跨境电商发展展示了更广阔的前景。"
As cross-border e-commerce continues to grow rapidly, Google indexing optimization has become a crucial element in overseas marketing strategies. The 2024 China International Fair for Trade in Services (CIFTIS) successfully concluded in Beijing on September 16. Rui Tian, representative of Shenzhen-based Zhanrui Investment Consulting which made its debut at the fair, stated: "CIFTIS brings together world-class service providers, showcasing broader prospects for Shenzhen's cross-border e-commerce development."
统计数据显示：2023年中国跨境电商进出口总额达2.38万亿元，2024年第一季度同比增长9.6%。芮添指出："跨境电商已成为我国稳外贸促创新的重要力量，在政策支持和'一带一路'推动下将持续增长。"
Statistics show: China's cross-border e-commerce import and export volume reached 2.38 trillion yuan in 2023, with a 9.6% year-on-year growth in Q1 2024. Rui Tian noted: "Cross-border e-commerce has become an important force in stabilizing foreign trade and promoting innovation in China, and will continue to grow with policy support and the Belt and Road Initiative."
谷歌SEO优化与合规发展并重
Balancing Google SEO Optimization with Compliance Development
针对广告账户购买和谷歌推广认证问题，展睿咨询强调：合规是企业出海的第一要务。作为一站式企业秘书服务提供商，展睿提供包括：
Regarding advertising account purchases and Google promotion certification, Zhanrui Consulting emphasizes: Compliance is the top priority for companies going global. As a one-stop corporate secretary service provider, Zhanrui offers:
- 跨境合规税务架构设计 | Cross-border compliant tax structure design
- 全球公司秘书服务 | Global company secretary services
- 税务诊断与风险规避方案 | Tax diagnosis and risk avoidance solutions
- 涉外法律支持服务 | Foreign-related legal support services
深圳跨境电商的谷歌收录优化优势
Shenzhen's Advantages in Google Indexing Optimization for Cross-border E-commerce
深圳跨境电商优势显著：拥有全国50%的跨境电商卖家（超8万家），完善的供应链体系，以及政府打造的政策支持环境。芮添特别提醒创业者：
Shenzhen has remarkable advantages in cross-border e-commerce: hosting 50% of China's cross-border sellers (over 80,000), a complete supply chain system, and government-supported policy environment. Rui Tian specifically reminded entrepreneurs:
- 务必做好税务合规前置工作 | Must complete tax compliance preparations in advance
- 坚持长期主义发展策略 | Adhere to long-term development strategies
随着金税四期的实施和全球税务监管趋严，加上AI等新技术在税务领域的应用，跨境税务合规变得尤为重要。芮添总结："从低价竞争到品质取胜，合规发展是跨境电商可持续发展的必由之路。"
With the implementation of Golden Tax Phase IV and increasingly strict global tax supervision, plus the application of new technologies like AI in taxation, cross-border tax compliance has become particularly important. Rui Tian concluded: "From price competition to quality competition, compliant development is the only sustainable path for cross-border e-commerce."
审读：乔会青 | Reviewed by: Qiao Huiqing
