最有效的谷歌广告搜索推广技巧解析：佩蒂股份如何通过海外市场回暖实现增长
随着全球宠物食品市场的复苏，中国宠物食品出口企业佩蒂股份正逐渐走出海外客户去库存的影响。 根据公司最新披露的信息，2023年下半年海外市场订单持续恢复，主要客户库存已恢复正常水平。
As the global pet food market recovers, Chinese pet food exporter Pet's Love is gradually emerging from the impact of overseas customer destocking. According to the company's latest disclosures, overseas market orders continued to recover in the second half of 2023, with major customers' inventory returning to normal levels.
佩蒂股份在1月9日接受投资者调研时表示，上半年受到海外客户库存调整影响较大，产能利用率不高，直接导致业绩承受了较大压力。但下半年情况明显好转，采购已恢复到正常节奏。
Pet's Love stated in an investor briefing on January 9 that the first half of the year was significantly affected by overseas customers' inventory adjustments, resulting in low capacity utilization and substantial performance pressure. However, the situation improved markedly in the second half, with purchases returning to normal rhythm.
海外市场仍是主要收入来源
Overseas Market Remains Primary Revenue Source
创办于2002年的佩蒂股份以出口代工宠物咬胶起家，产品出口至全球50多个国家和地区。2022年，公司国外销售占营业收入的84.10%，国内销售占比15.9%。
Founded in 2002, Pet's Love started as an OEM manufacturer of pet chews, exporting products to more than 50 countries and regions worldwide. In 2022, the company's overseas sales accounted for 84.10% of operating revenue, while domestic sales made up 15.9%.
然而，2023年宠物食品出口并不理想。海关数据显示，从2022年9月开始宠物食品出口额出现下滑，直到2023年9月才明显回暖。
However, pet food exports in 2023 were not ideal. Customs data shows that pet food exports began to decline in September 2022 and only showed significant recovery in September 2023.
业绩波动与复苏趋势
Performance Fluctuations and Recovery Trends
佩蒂股份2023年一、二季度接连亏损。上半年营收4.93亿元，同比减少41.77%，归母净利润为亏损4269.73万元。公司表示这主要是由于海外市场处于去库存阶段。
Pet's Love reported consecutive losses in the first and second quarters of 2023. First-half revenue was 493 million yuan, down 41.77% year-on-year, with a net loss of 42.6973 million yuan. The company attributed this mainly to the destocking phase in overseas markets.
到2023年三季度，公司实现单季度扭亏，营收4.24亿元，环比增长27%。董事会秘书唐照波表示，这与海外订单逐渐修复相关。
By the third quarter of 2023, the company achieved a single-quarter turnaround, with revenue of 424 million yuan, up 27% quarter-on-quarter. Board Secretary Tang Zhaobo stated that this was related to the gradual recovery of overseas orders.
全球化布局与未来战略
Global Layout and Future Strategy
佩蒂股份在越南、柬埔寨和新西兰投资建厂，以分散海外市场风险。柬埔寨工厂产能提升较快，2024年将提升到更高水平。新西兰4万吨高品质主粮产线将在2024年实现规模化量产。
Pet's Love has invested in factories in Vietnam, Cambodia and New Zealand to diversify overseas market risks. The Cambodia plant's capacity is growing rapidly and will reach higher levels in 2024. New Zealand's 40,000-ton high-quality staple food production line will achieve scaled mass production in 2024.
同时，公司持续优化产品结构，毛利率更高的植物咬胶占比已提升至37%。并全面发力国内市场，计划将其打造成未来业务的核心增长点。
Meanwhile, the company continues to optimize its product mix, with higher-margin plant-based chews now accounting for 37% of sales. It is also making a full push into the domestic market, planning to make it a core growth driver for future business.
SEO优化提示：本文通过分析佩蒂股份的海外市场复苏案例，结合谷歌广告推广技巧，为外贸企业提供实用的市场策略参考。关键词包括"谷歌推广"、"海外市场回暖"、"宠物食品出口"等，有助于提升搜索引擎排名。
SEO Optimization Tip: This article analyzes Pet's Love's overseas market recovery case and combines it with Google Ads promotion techniques to provide practical market strategy references for foreign trade enterprises. Keywords include "Google promotion", "overseas market recovery", and "pet food exports" to help improve search engine rankings.
