亚马逊跨境电商平台必须知道的5大核心规则 | 运营指南
亚马逊跨境电商平台以严格的平台管理和独特的A9算法著称，致力于为卖家提供公平的流量分配。平台遵循"重产品轻店铺"的原则，对恶意竞争行为采取零容忍态度。本文将详细介绍卖家必须掌握的5大核心规则。
Amazon's cross-border e-commerce platform is famous for its strict management and unique A9 algorithm, committed to providing fair traffic distribution for sellers. The platform follows the principle of "focusing on products rather than stores" and adopts a zero-tolerance attitude towards malicious competition. This article will detail the 5 core rules that sellers must master.
1. Listing页面规则 | Listing Page Rules
亚马逊是产品导向型平台，产品展示至关重要。完善的listing页面应包含：高质量产品图片、详细产品描述、准确关键词、完整产品参数和真实客户评价。
Amazon is a product-oriented platform where product display is crucial. A complete listing page should include: high-quality product images, detailed product descriptions, accurate keywords, complete product parameters and authentic customer reviews.
2. 账号管理规则 | Account Management Rules
注册亚马逊店铺需要准备：营业执照、法人身份证、双币信用卡等资料。值得注意的是，注册失败后整套资料将无法再次使用，因此建议首次注册时寻求专业指导。
Registering an Amazon store requires: business license, legal person ID card, dual-currency credit card and other materials. It is worth noting that after registration failure, the whole set of materials cannot be used again, so it is recommended to seek professional guidance during the first registration.
3. 知识产权保护 | Intellectual Property Protection
亚马逊拥有完善的侵权投诉系统，对品牌侵权处理尤为严格。建议卖家在上架产品前进行全面的商标和专利检索，避免侵权风险。
Amazon has a complete infringement complaint system, especially strict on brand infringement. It is recommended that sellers conduct comprehensive trademark and patent searches before listing products to avoid infringement risks.
4. 收款支付制度 | Payment System
亚马逊采用约14天的资金周转周期，有效保障卖家资金安全。平台支持多种收款方式，卖家可根据实际情况选择最适合的收款解决方案。
Amazon adopts a capital turnover cycle of about 14 days, effectively ensuring the safety of sellers' funds. The platform supports multiple payment methods, and sellers can choose the most suitable payment solution according to actual conditions.
5. 物流服务制度 | Logistics Service Rules
亚马逊提供两种主要物流模式：
FBA(亚马逊配送)：适合大卖家，提前将货物存入亚马逊全球运营中心
FBM(商家自发货)：适合中小卖家，下单后再通过国际物流发货
Amazon provides two main logistics modes:
FBA (Fulfillment by Amazon): Suitable for large sellers, storing goods in Amazon's global operation centers in advance
FBM (Fulfillment by Merchant): Suitable for small and medium sellers, shipping through international logistics after receiving orders
掌握这些核心规则将帮助您在亚马逊跨境电商平台取得成功。建议定期关注平台政策更新，确保业务合规运营。
Mastering these core rules will help you succeed on Amazon's cross-border e-commerce platform. It is recommended to regularly pay attention to platform policy updates to ensure compliant operation of the business.
