外贸入门指南：10小时快速掌握外贸操作与谷歌竞价推广
近期很多工厂老板希望转型外贸 - 拥有工厂资源的外贸创业者具备天然优势。但在正式开展外贸业务前，需要掌握几个核心概念：
Many factory owners are looking to enter foreign trade - Those with manufacturing resources have inherent advantages. But before starting, several key concepts must be understood:
1. 什么是外贸？
外贸本质是与外国人做生意，与国内贸易原理相似，主要区别在于交易对象和稍复杂的流程。
1. What is Foreign Trade?
Essentially doing business with foreign partners. Similar to domestic trade but with different parties and slightly more complex procedures.
2. 外贸业务基本条件
• 基础英语能力(300-500核心词汇+行业术语)
• 必备工具：汉英词典/金山词霸
• 可上网电脑(信息收集/邮件沟通)
2. Basic Requirements
• Basic English (300-500 keywords + industry terms)
• Tools: Dictionary/translation software
• Internet-connected computer
3. 外贸全流程
开发客户→谈判→交货→收款→政府申报
Key Departments:
• 商检局(商品检验)
• 海关(报关)
• 外汇管理局(核销)
• 国税局(退税)
3. Export Process
Client sourcing→Negotiation→Delivery→Payment→Reporting
Key Agencies:
• CIQ (Inspection)
• Customs (Declaration)
• SAFE (Foreign Exchange)
• Tax Bureau (Rebates)
4. 专业服务选择
货运代理(报关/运输)、银行(收汇)、出口代理(全流程服务，收取1-3%费用)
4. Professional Services
Freight forwarders, banks, export agents (full-service for 1-3% fee)
外贸防骗提示：了解流程只是基础，还需掌握具体操作方法和风险防控。
Caution: Understanding procedures is basic, must also master operational details and risk control.
谷歌竞价推广技巧：
1. 精准关键词定位
2. 多语言广告创意
3. 转化率优化
4. 数据分析调整
Google Ads Tips:
1. Precise keyword targeting
2. Multilingual ad copies
3. Conversion optimization
4. Data-driven adjustments
想了解更多外贸干货？请关注微信公众号：外贸原力
For more insights, follow WeChat Official Account: Foreign Trade Power
