绍兴SEO推广终极指南：如何通过谷歌优化竞价推广拓展海外市场
记者 | 崔鹏 编辑 | 近期，谷歌2021年Google Play年度大奖颁给了阿里互娱旗下的灵犀互娱。该公司海外发行负责人叶伟健分享了游戏公司海外发行策略和出海经验，为绍兴外贸企业提供了宝贵的谷歌竞价推广参考。
Reporter | Cui Peng Editor | Recently, Google Play's 2021 Best of Play Awards was awarded to Lingxi Games under Alibaba Games. The company's overseas publishing director Ye Weijian shared valuable insights on global market expansion strategies, offering great reference for Shaoxing export companies regarding Google Ads promotion.
成功产品与海外布局 | Successful Products and Global Strategy
灵犀互娱已推出《三国志·战略版》和《风之大陆》等爆款游戏。其中《三国志·战略版》2019年上线后长期位列AppStore畅销榜前三，目前正积极拓展海外市场。这为绍兴企业开展出口贸易公司注册后实施谷歌SEO优化提供了成功案例。
Lingxi Games has launched hit games including "Three Kingdoms Tactics" and "Wind Land". "Three Kingdoms Tactics" has remained in the top 3 of AppStore's best-seller chart since 2019 and is now expanding globally. This serves as an excellent case study for Shaoxing companies on implementing Google SEO optimization after export company registration.
海外市场第一步：谨慎选择 | First Step in Global Market: Careful Selection
叶伟健表示："我们选择三国题材是因为目标市场对三国IP认知度高。初期策略分两步：1) 吸引三国游戏爱好者 2) 扩展对三国文化感兴趣的SLG玩家。"这对绍兴企业进行谷歌推广开户时的市场定位具有重要启示。
Ye Weijian said: "We chose the Three Kingdoms theme because of its high recognition in target markets. Our initial strategy had two phases: 1) Attract Three Kingdoms game fans 2) Expand to SLG players interested in the culture." This provides important insights for Shaoxing companies when positioning markets during Google Ads account opening.
海外推广的挑战与解决方案 | Global Promotion Challenges & Solutions
在日本市场，用户触达率最初仅25%，团队通过优化公告系统提升至75%。在韩国市场，通过重新定位产品为"赛季式手游"，成功获得50%新增用户。这些经验对绍兴企业开展谷歌SEO优化推广极具参考价值。
In Japan, user reach rate was initially only 25%, improved to 75% through notification optimization. In Korea, by repositioning as "seasonal mobile game", they achieved 50% new user growth. These experiences are highly valuable for Shaoxing companies conducting Google SEO optimization promotion.
攻克最难市场：日本 | Conquering the Toughest Market: Japan
叶伟健强调："日本市场需要极致本地化。我们组建本地团队，进行多轮翻译校对，确保产品不显'外来感'。光荣公司也提供了重要支持。"这对绍兴企业进行谷歌竞价推广时的本地化策略具有重要指导意义。
Ye emphasized: "The Japanese market requires extreme localization. We established a local team and conducted multiple translation reviews to eliminate 'foreignness'. Koei Tecmo also provided crucial support." This offers important guidance for Shaoxing companies' localization strategies in Google Ads campaigns.
SEO优化提示 | SEO Tips
本文包含"绍兴SEO"、"谷歌竞价推广"、"海外市场"、"游戏出海"、"出口公司注册"等高价值关键词，适合绍兴游戏公司和外贸企业参考。
This article contains high-value keywords like "Shaoxing SEO", "Google Ads", "global market", "game globalization", "export company registration", useful for Shaoxing gaming and export companies.