如何通过SEO工具和谷歌推广在饱和的宠物市场脱颖而出
如何通过SEO工具和谷歌推广在饱和的宠物市场脱颖而出
How to Stand Out in the Saturated Pet Market with SEO Tools and Google Ads
宠物用品行业向来是商家眼中的香饽饽，目标用户基数大、客单价高、利润高，加上养宠人士购买力强大。这样诱人的市场规模与环境，甚至让Celine、Gucci这样的奢侈品牌都开始卖狗粮碗。
The pet supplies industry has always been a gold mine in the eyes of merchants, with a large target user base, high customer unit price, high profit margins, plus pet owners' strong purchasing power. Such an attractive market size and environment have even led luxury brands like Celine and Gucci to start selling dog food bowls.
产品剖析 | Product Analysis
Furbulous的独立站产品主要聚焦于智能宠物用品领域，其中最为引人注目的核心产品是智能猫砂盆"Furbulous Box"。这款产品在全球范围内具有创新性，它具备自动打包功能，能够自动检测、自动清理、自动打包，极大地解决了宠物主人清理猫砂的烦恼。
Furbulous' independent station products mainly focus on the field of smart pet supplies, with the most eye-catching core product being the smart litter box "Furbulous Box". This product is innovative worldwide, featuring automatic packing function that can automatically detect, clean and pack, greatly solving the trouble of pet owners cleaning cat litter.
独立站数据 | Independent Station Data
美国是一个宠物经济发达的国家。在美国，宠物被视为家庭成员的重要组成部分，宠物主人们愿意为宠物的健康和幸福投入大量资源和精力，而且对智能科技产品具有较高的接受度和购买意愿。因此，智能宠物用品在美国市场有着巨大的潜在需求。
The United States is a country with a developed pet economy. In the US, pets are regarded as an important part of family members, and pet owners are willing to invest a lot of resources and energy in the health and happiness of their pets, and have high acceptance and purchase intention for smart technology products. Therefore, smart pet supplies have huge potential demand in the US market.
网页设计 | Web Design
作为官方渠道，Furbulous的独立站可谓是品牌形象的"门面"。其网站是用Shopify搭建，以清新绿色为主色调，整体版面及导航比较简洁，不会过于繁琐，面向欧美等全球用户，传递品牌愿景、使命、故事，以及为产品询盘获客。
As an official channel, Furbulous' independent station can be described as the "facade" of the brand image. Its website is built with Shopify, with fresh green as the main color tone, the overall layout and navigation are relatively simple, not too cumbersome, facing global users such as Europe and America, conveying brand vision, mission, story, and obtaining customer inquiries for products.
你可以借鉴的 | What You Can Learn
众筹快速实现出海品牌化：Furbulous于2021年年底成立，成立不到一年就完成了数百万美元的天使轮融资。在Indiegogo平台上，刷新了当年宠物品类的最高众筹纪录。
Crowdfunding to quickly achieve overseas branding: Furbulous was established at the end of 2021 and completed millions of dollars in angel round financing in less than a year. On the Indiegogo platform, it refreshed the highest crowdfunding record in the pet category that year.
网红营销助跑宠物赛道："云吸猫"、"云撸狗"是当代网友在互联网上最爱做的事之一，随着宠物经济的崛起，在社交媒体上人气高涨的宠物网红们便受到了粉丝的青睐。
Influencer marketing to boost the pet track: "Cloud cat petting" and "cloud dog petting" are one of the favorite things of contemporary netizens on the Internet. With the rise of the pet economy, pet influencers who are popular on social media have been favored by fans.
社媒运营：海外是非常注重社交文化，Furbulous也紧随布局了社媒矩阵，开通Facebook、Instagram、TikTok、YouTube等社交媒体账号。
Social media operation: Overseas is very focused on social culture, and Furbulous has also followed up with the layout of the social media matrix, opening social media accounts such as Facebook, Instagram, TikTok, and YouTube.
在海外，宠物用品早已是个成熟的千亿规模市场。而作为从中衍生的一个细分领域，智能宠物用品却仍然是方兴未艾，Furbulous这样的创新型企业就可以在细分领域上大展拳脚，收获出海成功。
Overseas, pet supplies have long been a mature market with a scale of hundreds of billions. As a subdivided field derived from it, smart pet supplies are still in the ascendant, and innovative companies like Furbulous can make great efforts in the subdivided field and achieve success in going overseas.
