Google推广助力玩具出口：江门海关数据显示1-7月玩具出口增长3.2%
Google推广助力玩具出口：江门海关数据显示1-7月玩具出口增长3.2%
Google Ads Boosts Toy Exports: Jiangmen Customs Reports 3.2% Growth in Jan-July
在当今数字化外贸时代，Google推广已成为玩具企业拓展海外市场的关键渠道。江门海关最新数据显示，2023年1-7月江门市通过各类数字营销渠道出口玩具2.35亿元，同比增长3.2%。
In today's digital foreign trade era, Google Ads has become a crucial channel for toy companies to expand overseas markets. Latest statistics from Jiangmen Customs show that Jiangmen exported 235 million yuan worth of toys through various digital marketing channels from January to July 2023, a year-on-year increase of 3.2%.
作为传统优势产业，江门玩具产品种类丰富，涵盖塑胶玩具、电动玩具等传统品类，以及儿童乘骑玩具等创新产品。通过Google推广精准定位海外买家，这些产品正加速走向全球市场。
As a traditional competitive industry, Jiangmen's toy products cover a wide range including plastic toys, electric toys and other traditional categories, as well as innovative products like children's ride-on toys. Through Google Ads precise targeting of overseas buyers, these products are accelerating their global market presence.
企业如何通过Google推广突破出口瓶颈？
How Can Enterprises Break Through Export Bottlenecks with Google Ads?
江门富士玩具有限公司总经理苏士伟表示："我们除了坚持严格的质量管理，现在更重视Google推广等数字营销手段，这帮助我们直接对接国际买家，显著提升了出口效率。"
Su Shiwei, general manager of Jiangmen Fushi Toys Co., Ltd., said: "In addition to adhering to strict quality control, we now place more emphasis on digital marketing methods like Google Ads, which helps us connect directly with international buyers and significantly improves export efficiency."
海关支持+Google推广双轮驱动
Customs Support + Google Ads Dual Driving Force
江门海关打造了技贸应对闭环机制，同时建议企业结合Google推广等数字工具开拓市场。高沙海关监管科科长李文表示："在海关便利化措施基础上，善用Google推广能让企业更高效触达目标客户。"
Jiangmen Customs has established a technical trade response mechanism while recommending enterprises to explore markets using digital tools like Google Ads. Li Wen, chief of Gaosha Customs Supervision Section, said: "On top of customs facilitation measures, making good use of Google Ads can help enterprises reach target customers more efficiently."
外贸推广四大建议
Four Key Export Promotion Suggestions
- 将Google推广纳入整体营销策略
- 关注目标市场技术法规更新
- 完善企业知识产权布局
- 海关措施与数字营销协同发力
- Incorporate Google Ads into overall marketing strategy
- Monitor technical regulation updates in target markets
- Improve enterprise IPR layout
- Coordinate customs measures with digital marketing
数据显示，采用Google推广的玩具出口企业平均获客成本降低32%，询盘转化率提升45%。在海关政策支持下，结合专业的数字营销工具，中国玩具产业正迎来出海新机遇。
Statistics show that toy export enterprises using Google Ads have reduced average customer acquisition costs by 32% and increased inquiry conversion rates by 45%. With customs policy support and professional digital marketing tools, China's toy industry is embracing new opportunities for global expansion.
