用户体验最好的SEO自学推广：苏州谷歌竞价推广企业发放巨额股票激励
跨境电商大卖星徽精密发放1457万股股票激励员工
Cross-border e-commerce giant Xinghui Precision issues 14.57 million shares as employee incentives
根据最新公告，星徽精密发布了2020年限制性股票激励计划，将对泽宝副总经理、5名核心技术人员及45名员工发放总计1457万股股票。按照8月20日23.51元的股价计算，这批股票总价值超过3.4亿元。
According to the latest announcement, Xinghui Precision has released a 2020 restricted stock incentive plan, granting a total of 14.57 million shares to the deputy general manager of Zebao, 5 core technical personnel and 45 employees. Based on the stock price of 23.51 yuan on August 20, the total value exceeds 340 million yuan.
值得注意的是，这些股票并非无条件发放。激励计划设置了2020-2022年的业绩考核目标，只有达成目标才能获得相应股票。未达标部分将作废，不可递延至下一年度。
It's worth noting that these shares are not granted unconditionally. The incentive plan sets performance targets for 2020-2022, and only by achieving the targets can employees receive the corresponding shares. Unqualified portions will be voided and cannot be deferred to the next year.
跨境电商行业股权激励成趋势
Stock incentives becoming trend in cross-border e-commerce industry
星徽精密并非个例。此前，厦门跨境电商大卖吉宏科技也推出了员工持股计划，通过股票回购专用账户回购65.37万股，成交均价29.06元/股，总金额近1900万元。
Xinghui Precision is not an isolated case. Previously, Xiamen cross-border e-commerce company Jihong Technology also launched an employee stock ownership plan, repurchasing 653,700 shares through a special stock repurchase account at an average price of 29.06 yuan per share, totaling nearly 19 million yuan.
中小企业如何留住人才？
How can SMEs retain talent?
虽然大多数中小企业无法提供股票激励，但可以通过其他福利留住人才。一位卖家透露，他们公司提供每月租房、交通和午餐补贴，以及每周三次下午茶。调查显示，50%的跨境电商公司采用"底薪+提成"的薪资结构。
Although most SMEs cannot offer stock incentives, they can retain talent through other benefits. One seller revealed that their company provides monthly housing, transportation and lunch subsidies, plus afternoon tea three times a week. Surveys show that 50% of cross-border e-commerce companies adopt a "base salary + commission" compensation structure.
"不要和员工谈理想，他们的理想都是希望能够不上班。与其给他们画大饼，不如踏踏实实给他们落到实处的福利。"一位卖家如是说。
"Don't talk about ideals with employees - their ideal is not having to work. Rather than painting rosy pictures, it's better to provide them with tangible benefits." said one seller.
无论是股票激励还是其他福利，其核心目的都是留住人才，促进公司长期发展。在竞争激烈的跨境电商行业，合理的激励机制对企业至关重要。
Whether stock incentives or other benefits, the core purpose is to retain talent and promote long-term company development. In the highly competitive cross-border e-commerce industry, reasonable incentive mechanisms are crucial for enterprises.
